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Popular by V Kumar Philip Kotler

Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management
V. Kumar & J. Andrew Petersen
Customer Relationship Management
Customer Relationship Management
V. Kumar & Werner Reinartz
Transformative Marketing
Transformative Marketing
V. Kumar & Philip Kotler
The Definitive Guide to Customer Relationship Management (Collection)
The Definitive Guide to Customer Relationship Management (Collection)
V. Kumar, Richard R. Hammond, Herb Sorensen Ph.D. & Michael R. Solomon
Customer Engagement Marketing
Customer Engagement Marketing
Robert W. Palmatier, V. Kumar & Colleen M. Harmeling
Marketing Accountability for Marketing and Non-Marketing Outcomes
Marketing Accountability for Marketing and Non-Marketing Outcomes
V. Kumar, David W. Stewart & Naresh K. Malhotra
Valuing Customer Engagement
Valuing Customer Engagement
V. Kumar