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Popular by Bang Nguyen Chris Rowley
Strategic Brand Management in Higher Education
Bang Nguyen, T.C. Melewar & Jane Hemsley-Brown
Emerald Handbook of Multi-Stakeholder Communication
Pantea Foroudi, Bang Nguyen & T C Melewar
Internet Retailing and Future Perspectives
Eleonora Pantano, Bang Nguyen, Charles Dennis & Sabine Gerlach
Ethical and Social Marketing in Asia
Bang Nguyen & Chris Rowley
Services Marketing Cases in Emerging Markets
Sanjit Kumar Roy, Dilip S. Mutum & Bang Nguyen
The Dark Side of CRM
Bang Nguyen, Lyndon Simkin & Ana Isabel Canhoto
