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Innovation Secrets of Steve Jobs (Enhanced Ebook)

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A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most or A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.


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A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most or A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

30 review for Innovation Secrets of Steve Jobs (Enhanced Ebook)

  1. 4 out of 5

    Theo

    Typically a weekend-read with high-over principles of innovation. Still a nice read because of the, often obvious-but-good-to-remind statements. A bit of essence: - Innovation cannot occur in the absence of passion. - Passion the emotional fuel that drives your vision. - But passion is meaningless without a vision. - Remind to follow your innate ability. - Intrapreneurship. - Make people fall in love with your company and products. - Creativity is just connecting things. - Innovation takes confidence, b Typically a weekend-read with high-over principles of innovation. Still a nice read because of the, often obvious-but-good-to-remind statements. A bit of essence: - Innovation cannot occur in the absence of passion. - Passion the emotional fuel that drives your vision. - But passion is meaningless without a vision. - Remind to follow your innate ability. - Intrapreneurship. - Make people fall in love with your company and products. - Creativity is just connecting things. - Innovation takes confidence, boldness and the discipline to tune out negative voices.

  2. 5 out of 5

    Alan

    Simplicity is the ultimate sophistication.

  3. 4 out of 5

    Jay

    Lots of anecdotes about Apple, and surprisingly lots of anecdotes about other organizations. The topic is innovation, and given this is a generic topic, the advice and stories are all over the place. Generally, this focuses on Jobs and the way he does business, so if you’ve ready the biographies you probably already can guess quite a few of the anecdotes along the way. I did notice that there were some errors – at one point he mentions Apple would never make a PDA, yet they did with the Newton. Lots of anecdotes about Apple, and surprisingly lots of anecdotes about other organizations. The topic is innovation, and given this is a generic topic, the advice and stories are all over the place. Generally, this focuses on Jobs and the way he does business, so if you’ve ready the biographies you probably already can guess quite a few of the anecdotes along the way. I did notice that there were some errors – at one point he mentions Apple would never make a PDA, yet they did with the Newton. And like many such books, there are focuses on products or companies that may have looked spectacular at one point in time but look questionable now. And like these types of books, if it was rewritten today, some of the examples would have been swapped out from something more lasting, or at least more current. Still, an interesting casual business read.

  4. 4 out of 5

    Mina

    Definition: Innovation is a new way of doing things that results in positive change. Quotes: "The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark." - Michelangelo "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become." -Steve Jobs "In every man and woman's life, there is a defining moment. It is a brief intersection of circumstances and choices that defi Definition: Innovation is a new way of doing things that results in positive change. Quotes: "The greater danger for most of us lies not in setting our aim too high and falling short, but in setting our aim too low, and achieving our mark." - Michelangelo "Have the courage to follow your heart and intuition. They somehow already know what you truly want to become." -Steve Jobs "In every man and woman's life, there is a defining moment. It is a brief intersection of circumstances and choices that define a person for better or worse, a life of unfilled potential or a life that mattered, that made a difference. It is true of individuals and it is true of business. We have a great passion for the difference we make in other' luves. We provide a commodity that sustains life. But, more importantly, we provide the most precious commodity of all --hope." Wayne Leonard, Entergy's CEO Principles: [ ] Do What You Love. Think differently about your career. [ ] Sell Dreams, Not Products [ ] Think differently about how you think [ ] Jim Vollins offers a simple framewrok that will help you lead an extraordinary life. - What are you deeply passionate about? - What are you genetically encoded for - what activities do you feel you are "made to do"? - What makes economic sense - what can you make a living at?

  5. 4 out of 5

    Sina Hassanpour

    If you have read the other book of Gallo (presentation secrets of Steve jobs) You really don't need to read this one. The writer repeats himself very much.

  6. 4 out of 5

    Blog on Books

    In “The Innovation Secrets of Steve Jobs,” Gallo examines the unique mojo that makes Apple Computer what it is today. Though articles, research and presentations, he assembles just what sets Apple apart from the competition. For example, by focusing on dreams and not products, the products will define themselves, how passion drives innovation not the other way around, knowing when to say ‘no,’ and how simplicity is the hardest part of all. Gallo sites numerous examples, from the original design In “The Innovation Secrets of Steve Jobs,” Gallo examines the unique mojo that makes Apple Computer what it is today. Though articles, research and presentations, he assembles just what sets Apple apart from the competition. For example, by focusing on dreams and not products, the products will define themselves, how passion drives innovation not the other way around, knowing when to say ‘no,’ and how simplicity is the hardest part of all. Gallo sites numerous examples, from the original design of the iPod to Jobs ability to analyze products “down to the pixel level.” Throughout the book, Gallo draws on numerous experts from Jobs to former partner Steve Wozniak to product design guru Jonathon Ive to even Barbra Streisand in describing the obsessive pursuit of perfection. The book also allows insights from companies like Starbucks and Subway who also grab market share by a dedicated pursuit of their customer. In all, “Innovation Secrets” draws back the curtain on what many are dying to know about how this one company seems to be able to best its competitors on a consistent basis. As the book demonstrates, this is not by chance or luck; in Cupertino, it is a way of life.

  7. 5 out of 5

    Jeremy

    This book is long on anecdotes and Apple-praise, short on practical application. If you are really intrigued by Steve Jobs and Apple, Inc.'s success, then you will enjoy this book and pick up a few helpful tips to assimilate into your life and work along the way. If you wouldn't give a plug nickel for an article about Steve Jobs and just want to vastly improve your ability to innovate, you're going to get seriously annoyed by the over-the-top worship of Steve Jobs and give up on the book before This book is long on anecdotes and Apple-praise, short on practical application. If you are really intrigued by Steve Jobs and Apple, Inc.'s success, then you will enjoy this book and pick up a few helpful tips to assimilate into your life and work along the way. If you wouldn't give a plug nickel for an article about Steve Jobs and just want to vastly improve your ability to innovate, you're going to get seriously annoyed by the over-the-top worship of Steve Jobs and give up on the book before you get to anything that will yield practical applications. It's also a good read if you like having some intriguing fact or "did-you know" at the dinner table.

  8. 5 out of 5

    Melissa

    I feel like I got some good information from this book, but it was kind of redundant by the time I finished it. The basic message is to follow your passion, no matter what. It did remind me that my passion, from the time I was a little kid, was to write. So I need to pursue that to the fullest extent. I'm not sure writing about gastroenteritis is exactly what I had in mind, though....

  9. 5 out of 5

    Darryl Pendergrass

    In this book, Carmine provides seven principles for unleashing innovation. The principles are supported by examples from various industries, which helps to understand how to apply the principles within different scenarios. I recommend the book to those seeking new perspectives about the concept of innovation.

  10. 5 out of 5

    Terri Fleming

    Steve Jobs did incredible things, but this book takes it a bit to far. I felt like the author presented Jobs as some type of god. I was not impressed.

  11. 5 out of 5

    Samer Chidiac

    Always inspiring to read details about how Steve Jobs lived, thought and changed the world.

  12. 5 out of 5

    Ray

    Great and easy read to get your mind working about how to innovate like Steve Jobs. Of course, we shouldn't exactly replicate what Steve Jobs did, but his principles toward innovation should be considered. Rethink how you perceive consumers/stakeholders. Make products simple and intuitive. Innovate by thinking of how you'd use a product. Make customer service a priority. Sell dreams and experiences, not physical products. Enable others to achieve more by using your product. Innovators don't need Great and easy read to get your mind working about how to innovate like Steve Jobs. Of course, we shouldn't exactly replicate what Steve Jobs did, but his principles toward innovation should be considered. Rethink how you perceive consumers/stakeholders. Make products simple and intuitive. Innovate by thinking of how you'd use a product. Make customer service a priority. Sell dreams and experiences, not physical products. Enable others to achieve more by using your product. Innovators don't need to be the first to market, just continually improve, don't settle and make customers the priority. Provide fewer products, but provide them insanely well. Say no. Anyone that provides any service or product to others should read this book. Leaders that stifle innovation are hurting their company. There are way too many products out there that are too difficult/complex to use and companies are leaving huge gaps for innovators to disrupt.

  13. 4 out of 5

    Salwa

    Steve Jobs was an amazing innovator, and this book was able to carefully craft what is essentially a guide to think like Steve Jobs. It's outlines basic principles, provides examples from Job's life, and also gives examples of other companies with innovators that exude these principles. If you overlook the fact that the author ignored Steve Job's character and his eccentricities (especially when it talks about his management style) the book is a great educational tool for aspiring entrepreneurs. Steve Jobs was an amazing innovator, and this book was able to carefully craft what is essentially a guide to think like Steve Jobs. It's outlines basic principles, provides examples from Job's life, and also gives examples of other companies with innovators that exude these principles. If you overlook the fact that the author ignored Steve Job's character and his eccentricities (especially when it talks about his management style) the book is a great educational tool for aspiring entrepreneurs. It does become a little repetitive, but overall it was fine.

  14. 4 out of 5

    Vaughan

    A light read from an author who has joined the cult of Jobs. Easy to consume (and forget). Lots of anecdotes (more from outside the Apple-ecosystem than I had expected), but not as many takeaways that can be applied. The key principles worth considering: 1) Do what you love 2) Put a dent in the universe 3) Kick start your brain 4) Sell dreams, not products 5) Say no to 1000 things (eliminate the unnecessary) 6) Create insanely great experiences 7) Master the message With that list you can now ski A light read from an author who has joined the cult of Jobs. Easy to consume (and forget). Lots of anecdotes (more from outside the Apple-ecosystem than I had expected), but not as many takeaways that can be applied. The key principles worth considering: 1) Do what you love 2) Put a dent in the universe 3) Kick start your brain 4) Sell dreams, not products 5) Say no to 1000 things (eliminate the unnecessary) 6) Create insanely great experiences 7) Master the message With that list you can now skip reading the book.

  15. 4 out of 5

    Ahmad El-Saeed

    What a great book, The book is talking about the innovation and ideas Steve Jobs made in his journey with Apple company (Only apple), How did he make it better and made huge enhancements to the concepts and ideas for Apple Inc. The Book is Taking you from the journey Jobs started and (Stores, iPhone, Ideas ..etc) till the end. Thanks for Carmine Gallo and his amazing book combined both business and innovation together.

  16. 5 out of 5

    Tony

    The odd good idea but generally light on detail and repetitive. If you're interested the seven principles are: 1) Do what you love 2) put a dent in the universe 3) Stimulate the brain 4) Sell dreams not products 5)Simplicity - eliminate the nnecessary 6) Create insanely great experiences 7) Master the message

  17. 4 out of 5

    Dani Scott

    This was a helpful book for what I was looking for. Not a biography of Jobs, but a focus on his business practices and what innovation looks like. Definitely a good read for would-be managers and entrepreneurs.

  18. 4 out of 5

    Alex

    The book starts slow but soon takes off. For the first time it is clear to me how to define INNOVATION and how spectacular are the brains of some Apple like people. A must read for every business people, and not only.

  19. 5 out of 5

    Nawarerk

    Lots of inspiration throughout the book. Some example cases make it more interesting to read.

  20. 5 out of 5

    Marvin Musfiq

    The story telling style of this book is really impressive !! Specially the iLessons (A short summary cum lesson at the end of each chapter) are awesome. A must read for product designers.

  21. 4 out of 5

    Brendan Lambourne

    Ana interesting read.

  22. 4 out of 5

    Carrie

    Too much fandom for my taste.

  23. 4 out of 5

    Tommy Hamzik

    Took plenty of notes. Good material here.

  24. 4 out of 5

    Jodi Ralston

    Great book. Inspired a lot of ideas. Easy to read.

  25. 5 out of 5

    Tenny Aya

    Good

  26. 5 out of 5

    Henry

    Nice and easy-reading book. However, it is not so "inspiring" as the title may suggest. The author just lists some notions as pieces of advice. Actually most of them are really simple things that most of us may understand without having to read the book. In my opinion, this is a nice reading, the examples are really nice since they're based on Steve Jobs life. However there isn't nothing secret or something that has to be explained in order to be understood. Just give a look at the chapters' titl Nice and easy-reading book. However, it is not so "inspiring" as the title may suggest. The author just lists some notions as pieces of advice. Actually most of them are really simple things that most of us may understand without having to read the book. In my opinion, this is a nice reading, the examples are really nice since they're based on Steve Jobs life. However there isn't nothing secret or something that has to be explained in order to be understood. Just give a look at the chapters' titles and if you can understand them you won't need to read the whole book to get these "secrets". It's just examples, really. On the other hand, if you're looking for an easy-reading book with lots of nice anecdotes or if you are a fan of Steve Jobs (and you don't want to read any "huge" book) you would like this book.

  27. 4 out of 5

    Patty

    I'm inspired. I am an innovative, big picture thinker who is most interested and excited when I am figuring out the next great thing in my field. As a member of middle management, I am often viewed suspiciously for proposing ideas that are scary or threatening. I don't have the power that Steve Jobs had to just tell people to make it happen, so it's a bit tougher to navigate. This book reminded me that it's the innovators that make the future and that I just need to stay my course, keep my passi I'm inspired. I am an innovative, big picture thinker who is most interested and excited when I am figuring out the next great thing in my field. As a member of middle management, I am often viewed suspiciously for proposing ideas that are scary or threatening. I don't have the power that Steve Jobs had to just tell people to make it happen, so it's a bit tougher to navigate. This book reminded me that it's the innovators that make the future and that I just need to stay my course, keep my passion and believe (along with some other great tools for my box). Loved the book, even if it's a bit heavy on the "Steve is great" chants throughout. Also, I listened to it on CD and it was strange when the reader would try to do the voices of everyone from Picasso (old French?), to Wosniak (British accent included) to famous Southerners. Totally worth reading.

  28. 5 out of 5

    Nhi HT

    I set many goals in Tet holiday but completing this book is the first accomplishment. The book is so appealing for me as it assists me in discovering where my passion situates, new business insights in term of marketing and human resource, personal branding and even the communication skill. Thus, I kept reading it day-by-day. In fact, this book also aids me to find my topic proposal because it pinpoints the innovation road and notify me about the passion. I have started thinking of my vision. Ho I set many goals in Tet holiday but completing this book is the first accomplishment. The book is so appealing for me as it assists me in discovering where my passion situates, new business insights in term of marketing and human resource, personal branding and even the communication skill. Thus, I kept reading it day-by-day. In fact, this book also aids me to find my topic proposal because it pinpoints the innovation road and notify me about the passion. I have started thinking of my vision. Hopefully, I will get it soon. I would strongly recommend this book for those who are rushing or getting stuck at problems. I was in that situation and I found a solution for myself after reading it. To be honest, this book really destroy some parts of my conventional thoughts. Good book to read :)

  29. 4 out of 5

    Antoinette Perez

    "If it's good enough for Steve Jobs, then it's good enough for me." This was my mantra as I opened this book, and I'm not referring to his legendary tantrums, his verbal abuse of those around him, or any other personality quirks. I'm still riding the wave of Isaacson's bio, so I really didn't need Carmine Gallo to come up with a hundred anecdotes from other companies and organizations to support that Steve Jobs' approach to innovation works. This book would have been wonderful if I hadn't read the "If it's good enough for Steve Jobs, then it's good enough for me." This was my mantra as I opened this book, and I'm not referring to his legendary tantrums, his verbal abuse of those around him, or any other personality quirks. I'm still riding the wave of Isaacson's bio, so I really didn't need Carmine Gallo to come up with a hundred anecdotes from other companies and organizations to support that Steve Jobs' approach to innovation works. This book would have been wonderful if I hadn't read the Isaacson bio so recently, or if I wanted a highlights reel. But it really did nothing to enrich or add a different perspective to my Lessons Learned From Steve.

  30. 5 out of 5

    Gail

    Loved this book. Not just because I'm an Apple fan for life (have never owned a Windows-based computer...), but because Gallo picks apart so many elements of Steve Jobs' (and Apple's) success that can be applied across industries and even in our personal lives. Especially useful are the anecdotes from other market leaders, including Zappos, Starbucks and many, many others. It was a slow read, however, because it's the kind of book you want to think about---and digest---as you go. Not the kind yo Loved this book. Not just because I'm an Apple fan for life (have never owned a Windows-based computer...), but because Gallo picks apart so many elements of Steve Jobs' (and Apple's) success that can be applied across industries and even in our personal lives. Especially useful are the anecdotes from other market leaders, including Zappos, Starbucks and many, many others. It was a slow read, however, because it's the kind of book you want to think about---and digest---as you go. Not the kind you simply zip through and can't remember what you read the next day. I borrowed this from my public library, but I've already added it to my Amazon wishlist for purchasing later.

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