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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

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Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.


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Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

30 review for The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

  1. 5 out of 5

    Girish

    The Google Story was a fascinating peek into the biggest brand and arguably the most successful technology company of all times. I remember some 8 years ago, when the book had come out everybody I met had read it already and were raving about it. I think the marketing term is reverse-bandwagon effect, I put off reading it then for the very same reason. Writing about an organization while it is in existence is indeed tough - especially if it is written by a news reporter. The chapters are essays The Google Story was a fascinating peek into the biggest brand and arguably the most successful technology company of all times. I remember some 8 years ago, when the book had come out everybody I met had read it already and were raving about it. I think the marketing term is reverse-bandwagon effect, I put off reading it then for the very same reason. Writing about an organization while it is in existence is indeed tough - especially if it is written by a news reporter. The chapters are essays of different aspects of the vibrant organization. The founders are brash, innovative and modern day superheroes who believed only in making their product the best. The factual chapters have been written in a 'blog' style writing that makes it reader friendly. The organization represents the spirit of youth who believe norms are to be challenged and any hurdle can be conquered. One can only take inspiration from their ingenious business sense at the core of which is a simple search engine. Reading the book 10 years after it got published, you see how much further the organization has come what with android, chrome, maps and a whole boutique of products that change our lives every day. To be read as a fan of the brand!

  2. 4 out of 5

    Neeraj Bali

    This is a remarkable story put together by someone who apparently had limited access to the mysterious labyrinths of Google. The book’s jacket clearly tells us that the book was not created, authorised or endorsed by Google, Inc. The narrative is starry-eyed and rarely reflects on the downside of Google’s journey. No doubt, the founders Larry Page and Sergey Brin fully deserve many of the kudos that came their way. Still, I came away with a feeling that the story could have been more balanced. This is a remarkable story put together by someone who apparently had limited access to the mysterious labyrinths of Google. The book’s jacket clearly tells us that the book was not created, authorised or endorsed by Google, Inc. The narrative is starry-eyed and rarely reflects on the downside of Google’s journey. No doubt, the founders Larry Page and Sergey Brin fully deserve many of the kudos that came their way. Still, I came away with a feeling that the story could have been more balanced. All of Google’s competitors – especially Microsoft – emerge as bumbling fools who are hell-bent on faltering. In contrast, Google’s vision (on search, email, genetics, alternative sources of energy, even space exploration), new business model that relies on clicks on ads to generate revenue, its adherence to ‘do no evil’ (forget its conduct in China for a while), business acumen and altruistic instincts emerge as shining examples in their own league. There is no doubt, of course, that the two Stanford students who walked away from the world of academia and into a rented garage to concentrate on a better way of searching the web have broken fresh ground in several ways. They not only relied on the software they produced in-house to evolve a process that throws up more ‘relevant’ search results, they also put together their own hardware to power those searches. The initial search engines comprised simply of several home-assembled computers hitched together! They refused to let the advertising clients have any influence on the search results and came up with new ways to rank and display the text messages that accompanies Google’s search. The display of ads based on selected content of emails is an innovation and yet, Teflon like, Google has managed to shrug off all criticism that violates privacy of the individuals. They came up with a novel way of going public – with an online auction of shares within a given range and a two-price policy that gave them a vice-like grip on the company. Indeed, they have come up with an entirely new corporate culture. Which other company insists that its employees spend 20 percent of their time doing something that they love doing? And if a great idea emerges from these ‘20 percent’ periods, the company embraces and funds it! Yet, Google’s predatory moves to pull away talent from its competitors, lack of corporate transparency, arrangements with giants like AOL and Yahoo over search and ad sharing (and, at the same time, taking pot-shots at Microsoft for its monopoly and anti-trust violations) and acquiescing to China over privacy (a situation that has come to head since the writing of the book) are all issues that cannot be swept under the beautiful carpet of its success. The book is certainly worth reading for a better understanding of a giant that is silently and surely having greater presence in our lives than we perhaps even notice.

  3. 4 out of 5

    Tanushree Vyas

    New found love and admiration for this organisation, without which the world seems essentially unimaginable today. This book is a comprehensive and lucid account of how the Google guys (Brin and Page) computer science PhD students at Stanford, thought of an idea and with their sheer resolve and cunningness built upon it and offered a revolutionary product in the world of internet that has made human life easy and simple in ways it would've been difficult to imagine otherwise. Fostering a culture New found love and admiration for this organisation, without which the world seems essentially unimaginable today. This book is a comprehensive and lucid account of how the Google guys (Brin and Page) computer science PhD students at Stanford, thought of an idea and with their sheer resolve and cunningness built upon it and offered a revolutionary product in the world of internet that has made human life easy and simple in ways it would've been difficult to imagine otherwise. Fostering a culture of innovation and creating an environment of inclusivity, Google doesn't seem to fit in with the conventional corporate setups, with the Googleplex being described as an 'extended Stanford University campus'. Truly, it seems to be the dream company to work for. And oh, the interesting appendices at the end list 23 Google Search tips (some of which might come across as new) and the GLAT for you to gauge whether you have what it takes to work for The Google Inc.

  4. 5 out of 5

    Alanoud

    Could I be more in love with this company!!!! Last year one of our instructors showed us a short documentary about Google workplace. I remember the first thing popped into my mind was like; Man, they've got to be kidding!! . I mean the wacky environment and behaviors; you might find someone's walking in his pajama. Another one is doing his laundry!! And a third is getting a massage, while the fourth is playing with her puppy!! Oh, and let me add this a BARBERSHOP in your office, and of course the Could I be more in love with this company!!!! Last year one of our instructors showed us a short documentary about Google workplace. I remember the first thing popped into my mind was like; Man, they've got to be kidding!! . I mean the wacky environment and behaviors; you might find someone's walking in his pajama. Another one is doing his laundry!! And a third is getting a massage, while the fourth is playing with her puppy!! Oh, and let me add this a BARBERSHOP in your office, and of course the giant living gourmet restaurant who serves whatever you want, and all of this for freeee. As we saw in the documentary, employees were incredibly a way too happy and having lots of fun. They just seemed to play hard as well as they work hard. And now, after reading this book I can tell I'm even more amazed by this enormously bright firm. The book, the google story, takes you in a journey starts from the first thought of two Stanford ph.D. Students, and ends with the very known successful leading search engine company today. How they created it, improved it, turned it into a business enterprise and how they competed greatest and strongly successful rivals such as Microsoft and Yahoo. I really loved their philosophy and values with their clever motto "Don't Be Evil" thingy. Especially, how they perceived the advertising acts and pornography blocking for those who activate it. Furthermore, it was very interesting to know that this firm whose financial strength is built on advertising did almost no advertising itself!! . Also, i loved how Larry and Sergey, founders of Google, like to be in control on everything and want to do everything in their way; with venture capitalists and even when they went to public and did the IPO…..geez, they're just adorable and pigheaded! On the other hand, I found the book very inspirational. Believe it or not, this tremendous successes which has been built in an unbelievabl short time, was born from regular students who wanted to just do a project they were interested in. yeah right, everything can happen if we just brilliantly worked hardly on it. Very recommended for those who have interests in business & marketing.

  5. 4 out of 5

    Cake

    This book was incredibly bland. The author omitted or glossed over any negatives in the first two-thirds of the book, so when the legal issues are discussed towards the end they seem to come from nowhere. This should have been an easy read but it just didn't grab my attention at all.

  6. 5 out of 5

    Mohamed Badi3

    In The Plex is away better.

  7. 5 out of 5

    Melissa

    I have a big interest in marketing and business, and I found this book to be a very well structured and interesing narrative of how one company came up with something new and better and brought their business vision to fruition. Especially fascinating were the details of how the leadership roles were split amongst the creators and the CEO they hired, and how they compare with some of the traditional modes of leadership in Silicon Valley business ventures. Their work culture philosophy is also I have a big interest in marketing and business, and I found this book to be a very well structured and interesing narrative of how one company came up with something new and better and brought their business vision to fruition. Especially fascinating were the details of how the leadership roles were split amongst the creators and the CEO they hired, and how they compare with some of the traditional modes of leadership in Silicon Valley business ventures. Their work culture philosophy is also interesting to note as the sheer optimism of the work culture flies in the face of traditional work cultures. The book serves as a snapshop of what Generation Y business culture may eventually look. Moreover, the comparisons with their competitors, such as Microsoft, and Yahoo! are very fascinating. The book does examin certain issues pertinent to Google's business philosophy of "Do No Evil", that conflict with the sheer nature of their search product (the ability of users to be able to use the tool to find pornography for example). The book notes these conflicts and treats them in a relatively neutral manner. However, do not expect the writer to go into great depth regarding them. The reader is more or less made to understand that these conflicts exist and are left to research the issues themselves if they so wish. All in all a good read, I knocked it over in a few days. It had easy to read language, that never gave way to difficult to understand business speak. I believe that makes this novel quite perfect for the undergraduate business student making their foray into understanding how a business ticks, or the casual reader who simply wishes to know more about something that has most likely made a subtle impact on making their life more convenient in one way or another.

  8. 5 out of 5

    Tim

    I really liked this book and perhaps more so I loved the Google story. Are the Google guys really the goodies? I'm not sure but I need to believe that one can be financially successful without having to sell your soul or move away from your true goals and that is what I got most from this book. Guys wanting to create the best, not veering from the path despite the pressures. Not even wondering how it is going to make a dime. Simply focused on getting it right. The Google story puts any other I really liked this book and perhaps more so I loved the Google story. Are the Google guys really the goodies? I'm not sure but I need to believe that one can be financially successful without having to sell your soul or move away from your true goals and that is what I got most from this book. Guys wanting to create the best, not veering from the path despite the pressures. Not even wondering how it is going to make a dime. Simply focused on getting it right. The Google story puts any other idea of "Thinking BIG" to shame. There seem to be no limits to what these guys can come up with, no ceiling as to what is possible. Plus it at least seems that BIG can be done without riding roughshod over everyone else, without getting shafted by the bankers and the establishment and without caving in to pressure to be "normal". Even if you aren't a computer boff you will enjoy this book, if you have Google as your home page you will more than likely love it. For once a company that apparently manages to get business simply because their product is the best, not having to advertise because word of mouth does that for them. Am I naive enough to believe all of that is true? Yes I need to be and the Google story offers hope that the good guys can win.

  9. 5 out of 5

    Tushar Damle

    The book chronicles the journey of Google from its early days in the garage of a Paolo Alto residence, to mid 2005, roughly a year after Google went public. It is extensive in scope and covers everything from the idea search using 'pagerank', which led Google's founding, the early struggles of Larry and Sergey to get capital and their subsequent effort to make Google profitable, to their other products like Gmail and AdSense, their IPO and Google's future plans. One of the recurring themes in The book chronicles the journey of Google from its early days in the garage of a Paolo Alto residence, to mid 2005, roughly a year after Google went public. It is extensive in scope and covers everything from the idea search using 'pagerank', which led Google's founding, the early struggles of Larry and Sergey to get capital and their subsequent effort to make Google profitable, to their other products like Gmail and AdSense, their IPO and Google's future plans. One of the recurring themes in the Google story is how the Google guys broke tradition and did things their own way, from getting 2 rival venture capital firms to back it to snubbing wall street when going public. Instead of getting into mundane details of firm management or the intricacies of their search engine which is difficult to understand, the author details the various projects and challenges faced by Google with a focus on how their solutions were different and 'not evil'. This book is easily the best nonfiction I've read this year. I hope there is another Google story book which picks up from where this one ended.

  10. 4 out of 5

    Santhosh

    About: Founding, rise, and establishing of Google. The mistakes that competitors made, the philosophy behind "Do No Evil", Stanford, the simple, plain homepage, the Google business model, the 'attitude', $85, dreams, guts, confidence, Sergey Brin & Larry Page, garage, Googleplex, Charlie's, AOL-Europe contract (just like in Archer's Fourth Estate), acquisitions, Microsoft, China, Redmond, finance, Wall Street, the present, litigation, burst bubble, geeks, GLAT, Search, genetics, the About: Founding, rise, and establishing of Google. The mistakes that competitors made, the philosophy behind "Do No Evil", Stanford, the simple, plain homepage, the Google business model, the 'attitude', $85, dreams, guts, confidence, Sergey Brin & Larry Page, garage, Googleplex, Charlie's, AOL-Europe contract (just like in Archer's Fourth Estate), acquisitions, Microsoft, China, Redmond, finance, Wall Street, the present, litigation, burst bubble, geeks, GLAT, Search, genetics, the future...

  11. 4 out of 5

    Hillary

    This is the story of Google. It exceeded my expectations. So many parts to this story from their early start to the goals of the future. And while reading it you begin to realize how Google game in and changed the world. It’s cutting edge thinking and ideas came at a most crucial time in internet history. Learn their unique plans and how they brought about this unique vision. They also touch on where they are headed and the competition. Great read if you love stories of starters.

  12. 4 out of 5

    Prateek Dwivedi

    Reading this book in 2018 is too late, was what I thought when I picked it up. The revenue model of Google is no more a mystery as it used to be way back then. Google has always been an open company, what could this book have that we all don't know? It isn't a legacy to be celebrated, we are seeing Google taking new heights in front of our eyes. It turned out that I was wrong. No matter how much I knew about this giant, without this book I would have never learned about one trait of its cofounder Reading this book in 2018 is too late, was what I thought when I picked it up. The revenue model of Google is no more a mystery as it used to be way back then. Google has always been an open company, what could this book have that we all don't know? It isn't a legacy to be celebrated, we are seeing Google taking new heights in front of our eyes. It turned out that I was wrong. No matter how much I knew about this giant, without this book I would have never learned about one trait of its cofounder which was instilled in everyone who joined them. It was INTEGRITY. When I was somewhere in the middle of this book, a famous Indian e-commerce website was acquired by an American multinational retail corporation. I was personally disappointed with the turn of events. Soon I started to feel sympathetic for the cofounders who must have to make a compromising decision because of being under pressure of their Investors. And then I read about the pressure the Google cofounder had on them to make their company public. And how seamlessly they did it but on their own terms. They respected what they have built over the years, but kept the trust of their customers who were also emotionally attached to Google above all. I was so glad that the book gave such a very comprehensive view of in and around Googleplex. My review might have taken away few stars for being slightly biased towards the success of Google and not discussing their failures. But considering that the book first published seven years after the Google was founded, no one really cared much about what wrong they were doing. At that time they were making up for what was wrong happening around. Possibly a sequel can dive into that.

  13. 5 out of 5

    Joshua

    Something of a not-particularly-well-written puff piece for Google, back from the days when people still believed they could solve All Of The Problems by hurling themselves headlong at the altar of Technology. (And it's weird these tech wizards do their worship at the Burning Man Festival.) The weakness of Google is they have all the bits in one box, and can pull out nearly any one in a split second, but can't assemble them into anything except a gargantuan company, with its own tacky, life Something of a not-particularly-well-written puff piece for Google, back from the days when people still believed they could solve All Of The Problems by hurling themselves headlong at the altar of Technology. (And it's weird these tech wizards do their worship at the Burning Man Festival.) The weakness of Google is they have all the bits in one box, and can pull out nearly any one in a split second, but can't assemble them into anything except a gargantuan company, with its own tacky, life consuming (complete with free meals from chefs, personal trainers, daycare etc, all courtesy of Godfather Google) campus culture. Apart from that, there's a lot of info about Google in one spot, so you don't have to Google it. Google is quite secretive, and this is not an official biography, but still worth it if you don't know much about the Google company. The most interesting parts were how various Google products (eg Google search, books, shopping) came to be.

  14. 5 out of 5

    Alexandra

    SO much google propoganda. Also loved it. Also profiled so many bros and just casually mentioned the many successes of Marissa Mayer? Boo.

  15. 4 out of 5

    Vishal Kale

    The Google Story is a business case study, a lesson for all managers. It is a book that ought to be required reading in Management Classes everywhere. This is the story of an organisation’s growth from start-up status to world leadership. It is the story that tells the virtues of sticking to basic business principles and fundamentals, almost to the exclusion of all else. It is a story of how you can still have values, and yet do good business. And it is also the story of how, in crunch times, The Google Story is a business case study, a lesson for all managers. It is a book that ought to be required reading in Management Classes everywhere. This is the story of an organisation’s growth from start-up status to world leadership. It is the story that tells the virtues of sticking to basic business principles and fundamentals, almost to the exclusion of all else. It is a story of how you can still have values, and yet do good business. And it is also the story of how, in crunch times, these same values can be stretched to the point of breaking. This is a book that should be required reading not just for Business Managers – but also for politicians, especially those in the Commerce Education, and Finance Ministries; and for educationists in technical colleges. This book, taken in the right spirit, is a standing lesson, an exemplar, for something I have pointed out earlier as well – deeper college-industry linkages, which can eventually help unlock potential, and give a direction to young talent. It is the complete absence of such linkages in India on a comparable level & scale, that is a significant reason for talent not to reach its potential This book gives an idea of how excellent linkages between industry, think-tanks, investors, and colleges can act as tremendous incubators for talent; places where talent can grow by itself, and seek opportunities to create and co-create exemplars. The USA, built almost exclusively on borrowed talent, can justifiably lay claim to having successfully provided the right conditions for the talent of the google founders to grow and prosper; even supporting them in the initial stages, setting the stage for the exponential stages of growth that followed. This is something we all can learn from. For the complete review - Click here : https://reflectionsvvk.blogspot.in/20...

  16. 5 out of 5

    Bivisyani Questibrilia

    Who doesn't know Google at this epoch in human history? It's a worldwide phenomenon by now and it's hard to come across someone in the modern era who has never heard of the brand. That being said, not many people actually know how the company was founded and what it has gone through since its establishment. I'm one of those in dark and I'm glad I read this book. It's a pretty straight forward book, telling the story of the Google Guys and how they came to become the founder of arguably the Who doesn't know Google at this epoch in human history? It's a worldwide phenomenon by now and it's hard to come across someone in the modern era who has never heard of the brand. That being said, not many people actually know how the company was founded and what it has gone through since its establishment. I'm one of those in dark and I'm glad I read this book. It's a pretty straight forward book, telling the story of the Google Guys and how they came to become the founder of arguably the largest and most popular brands on earth. Structurally, I find the book to be well managed. There are obviously a lot of overlaps, but only because the company seems to be working on multiple giant projects at once—while also battling lawsuits and other drama. It covers pretty much all the bases thus far—although this book was published over a decade ago, so it misses out on numerous breakthroughs thenceforth from Google we know today. What bothers me most, I feel, is the obvious subjectivity of the author throughout the story. There were various occasions, in which I feel the Google Guys—or the company as a whole—weren't the most upstanding people, but the author seems to always put a positive twist to their drawbacks. There were some less-than-ethical practices that Google had had a hand in that made me feel uncomfortable. The author, of course, finds a reason to paint them in a better light. Which is unfortunate, since I find that, with the book being an unauthorised version of the Google history, it could've done a much better job at being impartial. But, I suppose, with Google on its title, it's understandable that people would expect the book to be an endorsement of sorts for the company. Lest the author wants to risk a potential lawsuit. The most interesting part about reading this book, for me, is knowing that people today will most likely have their opinions about the company. These opinions will probably affect their reading experience accordingly. Personally, I find so many less-than-favourable practices done by Google on the internet today. It's hard to overlook the glossing over of such practices by the author in this book, which got me cringing now and then. But, of course, if you have a very high opinion of Google, reading this book will only reinforce your love for the company. All in all, I think this book does a pretty good job at telling (PARTS of) the story of Google. If you're curious about their history, why not give this book a go?

  17. 5 out of 5

    Micah Grant

    Interesting background on the company, but still seems to paint them as the good guys in all cases. I hope it's true, they have changed the world and have the potential to make even bigger changes.

  18. 4 out of 5

    Sean L.

    What I thought about this book was that this book, The Google Story, has got to be one of the best books I ever read for a while. Every single part of the book was very interesting to read about and I learned a lot more about Google and the history about it. On Goodreads, there was a lot of positive feedback and comments from many other people that have read this book. People on Goodreads said that it was an excellent book in explaining the more in depth history of Google and its formation. I What I thought about this book was that this book, The Google Story, has got to be one of the best books I ever read for a while. Every single part of the book was very interesting to read about and I learned a lot more about Google and the history about it. On Goodreads, there was a lot of positive feedback and comments from many other people that have read this book. People on Goodreads said that it was an excellent book in explaining the more in depth history of Google and its formation. I completely agree with them as this book has been well explained in great detail, but at the same time still great enjoyment to read the book. The type of readers that would enjoy reading this book would be people interested in learning more about Google. Some type of readers can include teachers, librarians, parents, or anyone associated with entrepreneuring. Some insights from my updates that would be good to use would be learning the vocabulary in the book. Although it's interesting and enjoying to read, the vocabulary in the book can be challenging, so it's good to learn the vocabulary utilized in the story. The strengths of this book is explaining how Google came to where they are now, what people helped them succeed, and what Google did to keep the company successful. Some weaknesses on this book can be explaining what specifically each new character did. In other words, the story can explain a little bit more in depth about each character's background perspective instead of giving a brief introduction to who they are. Some changes on the characters can include the founders, Larry Page and Sergey Brin, on what they wanted to do when they gee up, but decided to work together and dart developing a company. There was really no gripping plot or scene in the book that inspired me. In the story, there was not much poetic use of language or thought-provoking insights, but rather great tips from the founders of Google. I think there was also no intriguing perspectives of both Larry Page or Sergey Brin. Some fascinating informaton I thought was very interesting was that Google was very successful in a short year period. It started on September 4, 1998. Another fascinating fact was that Larry Page and Sergey Brin (founders go Google) didn't know what HTML meant. A final fascinating fact I found interesting that the spelling of Google was an accidental spelling mistake. The original name was supposed to be Googol which meant 1 with 100 zeroes after it, which also explains why Google have so many pages of search, and it was because of its original name meaning.

  19. 4 out of 5

    Steven Bury

    This was an interesting read and I learned some about Google. However, the author often comes off like an adoring fan. Brin and Page are generally painted as the most brilliant and good guys on the planet and perpetual underdogs. It goes to great length to talk about what great families they came from, how smart they are, how cool they are (going to Burning Man all the time), and how dedicated to helping the user and the world. This is generally kept at a reasonable level, but really gets crazy This was an interesting read and I learned some about Google. However, the author often comes off like an adoring fan. Brin and Page are generally painted as the most brilliant and good guys on the planet and perpetual underdogs. It goes to great length to talk about what great families they came from, how smart they are, how cool they are (going to Burning Man all the time), and how dedicated to helping the user and the world. This is generally kept at a reasonable level, but really gets crazy toward the end of the book, where they talk about Google investing to help find clean energy, map the genome, give micro-loans in India, make space travel commercially viable, and help people understand their genetic ailments. The tendency to focus on Google's goodness tends to leave some issues unended and leaves out significant points. For example, it talks about Click Jacking or Click Fraud and mentions that Google doesn't do as well at handling this as Yahoo did, or as it could, but then the issue just drops and they shift to something else. They give great emphasis to Google's battles with Microsoft and paint (not completly unjustly) Microsoft as a stumbling giant, but they fail to mention the semi-parallel battles that Microsoft was fighting with Apple and others at the time. That could have given a different view and possibly even allowed them to show similarities/differences between the battles. Ultimately, a fairly interesting book, but the author got way "over the top" at times.

  20. 4 out of 5

    Nanda Wanninayaka

    I read The Google Story a couple of years ago. It is meant to be the history of the Google Inc. but it looked more of a detective story as the whole book is very interesting with unbelievable incidents. The way Sergey Brin and Larry Page got together, the way they dropped out of Stanford University, their constant experimentations, expanding, meeting venture capitalists, investments pouring in and hiring a CEO are equally interesting incidents in Google’s way to success. It is amazing to read I read The Google Story a couple of years ago. It is meant to be the history of the Google Inc. but it looked more of a detective story as the whole book is very interesting with unbelievable incidents. The way Sergey Brin and Larry Page got together, the way they dropped out of Stanford University, their constant experimentations, expanding, meeting venture capitalists, investments pouring in and hiring a CEO are equally interesting incidents in Google’s way to success. It is amazing to read how much the Google Guys concentrated on keeping the Google homepage as simple as what we see today at a time most of the other websites went ahead with adding flashing banners and running letters filling the space of the homepage. The Google Story is a book by David A. Vise and Mark Malseed about the success of Google.

  21. 4 out of 5

    Gordon Alley

    This is a very intriguing and interesting story of how two young guys changed the world through their search engine called Google. The story is very inspiring and motivating as I wonder what God can do through two young guys growing up in 2014 that can literally change the world through the power of the Holy Spirit and obedience to the Word of God.

  22. 5 out of 5

    Ilya

    maybe it's the annoying guy reading the audiobook, or the gushing, insipid praise lavished through the prism of hindsight on the google founders, but this book takes an interesting story and makes it unbearable. hopefully brin and paige will write their own biographies when they are good and ready, cause no one should bother with this.

  23. 4 out of 5

    Thamrong

    An anti-thesis about business strategy....2 PhD dropouts from Standford who make it good while others stumbled.

  24. 4 out of 5

    Stathis Kamperis

    Occasionally a bit cheesy & too unbalanced in favor of Google. The first half of the book is more interesting, but so is Google's story.

  25. 4 out of 5

    Bjarnim

    good insight into the development of google. All these google books need updating now after significant changes in recent months/years.

  26. 4 out of 5

    Neha Jain

    Loved the book!! As a reader, non-nonsense fast paced style. As a google lover, seems like I have seen it through. :)

  27. 5 out of 5

    Moses

    audio book. not particularly scintillating.

  28. 4 out of 5

    Fatema Gandhi

    This review has been hidden because it contains spoilers. To view it, click here. I really found hard to think of anything to write about, I am sure it happens to everyone, so I thought to look around, and guess what? I caught an eye on my book, The one I just completed reading-The Google Story. Yes, the story of our own ‘googling’!!! This book was really informational & good to read, knowing how Google was made & the people behind it. David A. Vise, formerly Pulitzer prize-winning reporter for the Washington post is the author of three previous books. The book is about I really found hard to think of anything to write about, I am sure it happens to everyone, so I thought to look around, and guess what? I caught an eye on my book, The one I just completed reading-The Google Story. Yes, the story of our own ‘googling’!!! This book was really informational & good to read, knowing how Google was made & the people behind it. David A. Vise, formerly Pulitzer prize-winning reporter for the Washington post is the author of three previous books. The book is about two computer geeks pursuing their PhDs from Stanford Uni. & going to become each, one of the most successful entrepreneurs. It’s about how Google-The biggest search engine of all time, was founded. Sergey Brin & Larry Page the co-founders how dropped their studies to invent a powerful search engine that would organise every bit of information on the web for free. The story takes you into the deep inside the company’s wild ride from an idea that struggled to find funds in 1998 to a firm that rakes in billions in profits, making Brin & page wealthiest young men in America. It tells us about the efficient working with mutual understanding & intellect how both the founders acquired funds? Thus, leaving a reader wondering why people whose revenue generation was nil could get away with all their demands against the two giants venture capitalists of that time, the firms even showed an abundance of patience in the development stage & even teamed with each other against their intentions!!! Based on scrupulous research & extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style & culture of innovation enabled a search engine to shake the world & competitors! Thus, I hope this review of mine will lead you to library grabbing the book & reading it in gulps! Have a happy reading!

  29. 5 out of 5

    Anirudh

    As a biography about one of the most famous companies of our time, my expectations were to learn about the early years of the company and get a few insights into the minds of the people who built it. While the author does make an effort to deliver on those things, he seems to be suffering from the tendency to unload everything he discovered about the company, whether or not readers would find it interesting or relevant. As a result, many of the chapters were unconnected from others and dealt As a biography about one of the most famous companies of our time, my expectations were to learn about the early years of the company and get a few insights into the minds of the people who built it. While the author does make an effort to deliver on those things, he seems to be suffering from the tendency to unload everything he discovered about the company, whether or not readers would find it interesting or relevant. As a result, many of the chapters were unconnected from others and dealt with trivialities that would have been better served with a passing mention or at best a single page. (view spoiler)[Like the chapter about the Chef at Google to try and show that that Google has a cool culture (hide spoiler)] On the other hand, the book does deliver on making the characters come to life. While there is a noticeable attempt to make the story more dramatic (view spoiler)[Especially when discussing Microsoft (hide spoiler)] this book was really helpful for me to understand Larry Page, Sergey Brin and Eric Schmidt as individuals with their own passions and quirks. It gave me some amount of insight into how their minds worked and what caused them to work really well together. Finally remember that this book was published back in 2005. If your intention is to learn about what Google has done recently, then this book has nothing at all for you. That is inevitable in any book that tries to deal with a fast moving industry like the Internet.

  30. 5 out of 5

    EMMANUEL

    This book is ideal for an insight into the world of Google. This book is relative to the making of Google, and does ensure to provide background realities of the struggles Google lived through as they developed in popularity and in influence on the global scale! As for a recommendation of reading the book, I don't know if I can. This book is good. That is the truth, but I don't know what market this book attracts and is most influential in. I'm not going to be bias and say, "if you're an This book is ideal for an insight into the world of Google. This book is relative to the making of Google, and does ensure to provide background realities of the struggles Google lived through as they developed in popularity and in influence on the global scale! As for a recommendation of reading the book, I don't know if I can. This book is good. That is the truth, but I don't know what market this book attracts and is most influential in. I'm not going to be bias and say, "if you're an engineer who wants a great backbone in the tech industry, why not start with the most pertinent tech developing company in the world!" No I'm not going to be that person. I'm not going to be that person who makes the effort of distinguishing that Google is more techno-savvy than Microsoft, or Apple. All in All, if you like this book and it attracts you, be prepared to spend a good amount of time actually reading and absorbing the content of this book. Great Book. I just don't know what community or types of persons are most favorable in being responsible for this type of "literary programing".

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