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Narysuj swoje myśli. Jak skutecznie prezentować i sprzedawać pomysły na kartce papieru. Wydanie II (ebook)

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Teraz w kolorze! Od jaskiniowca po biznesmena — postaw na wizualne przedstawianie swoich pomysłów! Tango z kałamarnicą, czyli podstawy tworzenia przekonujących rysunków biznesowych Co mówią Twoje oczy, czyli otwieranie właściwego kanału komunikacji z klientem 6 podstawowych modeli rysunków, czyli kto, co, ile, gdzie, kiedy, jak, dlaczego Rysowanie i myślenie wizualne towarzyszy Teraz w kolorze! Od jaskiniowca po biznesmena — postaw na wizualne przedstawianie swoich pomysłów! Tango z kałamarnicą, czyli podstawy tworzenia przekonujących rysunków biznesowych Co mówią Twoje oczy, czyli otwieranie właściwego kanału komunikacji z klientem 6 podstawowych modeli rysunków, czyli kto, co, ile, gdzie, kiedy, jak, dlaczego Rysowanie i myślenie wizualne towarzyszy człowiekowi od zarania dziejów. Co więcej, także małe dziecko, zanim nauczy się pisać, a nawet porządnie mówić, chwyta za kredki i kartkę. Rysunek jest bardzo starym i bardzo skutecznym narzędziem przekazywania myśli, znajdowania rozwiązań najróżniejszych problemów, opisywania skomplikowanych procesów. Jeśli chcesz dowiedzieć się, jak w pełni wykorzystać to narzędzie w pracy, rozrysowywać swoje pomysły na własne potrzeby i na potrzeby innych, sięgnij po książkę Dana Roama. Otworzy ona przed Tobą zupełnie nowe perspektywy. Nauczysz się wizualnie definiować swój problem i przedstawiać go innym, dostosowywać formę i treść rysunku do oczekiwań odbiorcy, jasno i precyzyjnie formułować swój komunikat. Odkryjesz także siłę tkwiącą w rozrysowywaniu problemów i znajdowaniu ich nieoczywistych, nieszablonowych, błyskotliwych rozwiązań — to wręcz niewiarygodne, jak wielką moc mogą mieć strzałki, ludziki i inne proste elementy, pozwalające odbiorcy wyobrazić sobie sedno sprawy. Dołącz do nauczycieli, menedżerów projektów, lekarzy, inżynierów, pracowników obsługujących linie montażowe, pilotów, trenerów futbolu, wojskowych instruktorów musztry, analityków finansowych, uczniów, rodziców i prawników, którzy przekonali się już o wielkim potencjale wizualnego rozwiązywania problemów. Zupełnie nowy sposób patrzenia na biznes Jakie problemy, jakie rysunki i kim jesteśmy „my”? Ryzyko, które zawsze się opłaca, czyli cztery etapy myślenia wizualnego Dziękuję, tylko oglądam Sześć sposobów widzenia SQVID, czyli zajęcia z wyobraźni stosowanej Pokazywanie i MBA z myślenia wizualnego Kim są nasi klienci i ilu kupuje? Kiedy możemy wprowadzić usprawnienia i jak poprawić wyniki? Po co w ogóle się w to bawić? Wyciąganie wniosków... za pomocą rysunków Dziesięć (i pół) przykazania myślenia wizualnego Myślenie wizualne w ujęciu naukowym Zasobnik dla osób zainteresowanych myśleniem wizualnym Popatrz na problem przez pryzmat rysunku — i rozwiąż go w mig!


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Teraz w kolorze! Od jaskiniowca po biznesmena — postaw na wizualne przedstawianie swoich pomysłów! Tango z kałamarnicą, czyli podstawy tworzenia przekonujących rysunków biznesowych Co mówią Twoje oczy, czyli otwieranie właściwego kanału komunikacji z klientem 6 podstawowych modeli rysunków, czyli kto, co, ile, gdzie, kiedy, jak, dlaczego Rysowanie i myślenie wizualne towarzyszy Teraz w kolorze! Od jaskiniowca po biznesmena — postaw na wizualne przedstawianie swoich pomysłów! Tango z kałamarnicą, czyli podstawy tworzenia przekonujących rysunków biznesowych Co mówią Twoje oczy, czyli otwieranie właściwego kanału komunikacji z klientem 6 podstawowych modeli rysunków, czyli kto, co, ile, gdzie, kiedy, jak, dlaczego Rysowanie i myślenie wizualne towarzyszy człowiekowi od zarania dziejów. Co więcej, także małe dziecko, zanim nauczy się pisać, a nawet porządnie mówić, chwyta za kredki i kartkę. Rysunek jest bardzo starym i bardzo skutecznym narzędziem przekazywania myśli, znajdowania rozwiązań najróżniejszych problemów, opisywania skomplikowanych procesów. Jeśli chcesz dowiedzieć się, jak w pełni wykorzystać to narzędzie w pracy, rozrysowywać swoje pomysły na własne potrzeby i na potrzeby innych, sięgnij po książkę Dana Roama. Otworzy ona przed Tobą zupełnie nowe perspektywy. Nauczysz się wizualnie definiować swój problem i przedstawiać go innym, dostosowywać formę i treść rysunku do oczekiwań odbiorcy, jasno i precyzyjnie formułować swój komunikat. Odkryjesz także siłę tkwiącą w rozrysowywaniu problemów i znajdowaniu ich nieoczywistych, nieszablonowych, błyskotliwych rozwiązań — to wręcz niewiarygodne, jak wielką moc mogą mieć strzałki, ludziki i inne proste elementy, pozwalające odbiorcy wyobrazić sobie sedno sprawy. Dołącz do nauczycieli, menedżerów projektów, lekarzy, inżynierów, pracowników obsługujących linie montażowe, pilotów, trenerów futbolu, wojskowych instruktorów musztry, analityków finansowych, uczniów, rodziców i prawników, którzy przekonali się już o wielkim potencjale wizualnego rozwiązywania problemów. Zupełnie nowy sposób patrzenia na biznes Jakie problemy, jakie rysunki i kim jesteśmy „my”? Ryzyko, które zawsze się opłaca, czyli cztery etapy myślenia wizualnego Dziękuję, tylko oglądam Sześć sposobów widzenia SQVID, czyli zajęcia z wyobraźni stosowanej Pokazywanie i MBA z myślenia wizualnego Kim są nasi klienci i ilu kupuje? Kiedy możemy wprowadzić usprawnienia i jak poprawić wyniki? Po co w ogóle się w to bawić? Wyciąganie wniosków... za pomocą rysunków Dziesięć (i pół) przykazania myślenia wizualnego Myślenie wizualne w ujęciu naukowym Zasobnik dla osób zainteresowanych myśleniem wizualnym Popatrz na problem przez pryzmat rysunku — i rozwiąż go w mig!

30 review for Narysuj swoje myśli. Jak skutecznie prezentować i sprzedawać pomysły na kartce papieru. Wydanie II (ebook)

  1. 4 out of 5

    Nathan

    A third of the way through this book, I was afraid that it would be nothing more than another "here's how to present information graphically: you have hue, intensity, etc. to work with" beginner book on design. I've read several and they have completely failed to stick. But now I'm 80% of the way through and I see this book is not that at all. Instead, it's a way of tackling difficult problems by creating the "picture worth a thousand words" that gets your point across. The author tells you to lo A third of the way through this book, I was afraid that it would be nothing more than another "here's how to present information graphically: you have hue, intensity, etc. to work with" beginner book on design. I've read several and they have completely failed to stick. But now I'm 80% of the way through and I see this book is not that at all. Instead, it's a way of tackling difficult problems by creating the "picture worth a thousand words" that gets your point across. The author tells you to look at situations in terms of who/what, where, when, how, why, and how much. Once you're aware of the important quantities, you turn to which aspect of a presentation will be most useful (SQVID: Simple vs elaborate; Qualitative vs quantitative; Vision vs execution; Individual vs compare; Difference (change) vs as-is). Then there are lots of examples and some great rules about how to go about creating pictures that respect that. More useful and practical than I thought it would be, and interesting for the ways in which it teaches you to look at the world.

  2. 5 out of 5

    Roz

    There are two things I didn't really enjoy with this book. One isn't really the fault of the author as such, it's more my fault for reading it. I'm in a creative industry and read this as part of a industry bookclub I attend. I think I thought it would be more about methods of thinking visually and tips and techniques - turns out it much more aimed at management consultants and offers problems solving methods with a visual skew. The second aspect that I didn't like was the convienience of it all There are two things I didn't really enjoy with this book. One isn't really the fault of the author as such, it's more my fault for reading it. I'm in a creative industry and read this as part of a industry bookclub I attend. I think I thought it would be more about methods of thinking visually and tips and techniques - turns out it much more aimed at management consultants and offers problems solving methods with a visual skew. The second aspect that I didn't like was the convienience of it all - he always seemed to come up trumps, pull an awesome presentation out of the bag at the last minute or miraculously know what data goes on which axis. There was a distinct lack of the real world - things going wrong, learning from mistakes, not having access to any data - the kinds of thing we mere mortals come across on a daily basis. With regards writing style, he tends to use 50 words where 3 would have surficed. Plus he's got a very marketeer, smarm, smugness about him. I would not recommend this to creatives. I probably wouldn't recommend it to management consultants either.

  3. 4 out of 5

    Sebah Al-Ali

    الكاتب كتابته سلسة جدا و ممتعة. و تنسيق الكتاب نفسه جذاب لا يتسم بالرتابة المملة التي يتصف بها القالب التقليدي للكتب. تعلمت الكثير، و أظن أن الأفكار التي وردت في الكتاب يكمن جمالها في قابلية تطبيقها في مختلف المجالات و الأمور. يمكن فهمها على أنها منظار عملي لمعالجة الظروف الحياتية، بشكل عام، من خلاله. أعجبتني كثيرا فكرة أن أي مشكلة أو ظرف يمكن حلها من منظور "الست أسئلة": 1. من و ماذا. 2. كم. 3. متى. 4. أين. 5. كيف. 6. لمَ. هي فكرة بسيطة إن تمعنا بها، لكن غالبا ما نغفل عن تطبيقها في حل المشكلات أو الكاتب كتابته سلسة جدا و ممتعة. و تنسيق الكتاب نفسه جذاب لا يتسم بالرتابة المملة التي يتصف بها القالب التقليدي للكتب. تعلمت الكثير، و أظن أن الأفكار التي وردت في الكتاب يكمن جمالها في قابلية تطبيقها في مختلف المجالات و الأمور. يمكن فهمها على أنها منظار عملي لمعالجة الظروف الحياتية، بشكل عام، من خلاله. أعجبتني كثيرا فكرة أن أي مشكلة أو ظرف يمكن حلها من منظور "الست أسئلة": 1. من و ماذا. 2. كم. 3. متى. 4. أين. 5. كيف. 6. لمَ. هي فكرة بسيطة إن تمعنا بها، لكن غالبا ما نغفل عن تطبيقها في حل المشكلات أو عند محاولة فمهما. (اقتبست جدولا يوضح الفكرة بتفصيل) -- اقتبست/تعلمت: "Visual thinking means taking advantage of our innate ability to see --both with our eyes and our mind's eye-- in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way that they simply 'get'." (p. 4) ** يشرح المنطق وراء فكرة استخدام (النابكن) لحل المشاكل قائلا: "First, simply by drawing it, I had clarified in my own mind a previously vague idea. Second, I was able to create the picture almost instantly, without the need to rely on any technology other than paper and pen. Third, I was able to share the picture with my audiences in an open way that invited comments and inspired discussion. Finally, speaking directly from the picture meant I could focus on any topic without having to rely on notes, bullet points, or a written script." (p. 11) ** "We can use the simplicity and immediacy of pictures to discover and clarify our own ideas, and use those pictures to clarify our ideas for other people, helping them discover something new for themselves along the way." (p. 11) ** "Any problem can be made clearer with a picture, and any picture can be created using the same set of tools and rules." (p. 12) ** "Visual thinking is learning to think with our eyes, and it doesn't require any advanced technology at all." (p. 19) "There are really only three tools that we'll need to become great at solving problems with pictures: our eyes, our mind's eye, and a little hand-eye coordination. I call these our 'built-in' visual thinking tools." ** The process of visual thinking: Look (collecting and screening) -> See (selecting and clumping) -> Imagine (seeing what isn't there) -> Show (making it all clear) ** p. 66 ** "When we imagine, we're letting our mind's eye see things that aren't actually there." (p. 90) ** (الكتاب ملون، و الصور فيه ملونة أيضا.الصور هذه تفتقر للألوان لأني استعنت بجوجل بريفيو لأخذها.) http://upload.wa7di.com/Books/Back%20... http://upload.wa7di.com/Books/Back%20... http://upload.wa7di.com/Books/Back%20...

  4. 4 out of 5

    Gene Babon

    This book is my third and final candidate for best business book I read in 2009. The first two were: Strengths-Based Leadership Talent is Overrated This book resonated with me because of my current role as technology instructor. I am challenged almost daily with presenting sometimes complex concepts to design students who sometimes respond that they don't understand by stating "I'm a visual person." This book helped me appreciate the value of telling a story with pictures and how to ask the right qu This book is my third and final candidate for best business book I read in 2009. The first two were: Strengths-Based Leadership Talent is Overrated This book resonated with me because of my current role as technology instructor. I am challenged almost daily with presenting sometimes complex concepts to design students who sometimes respond that they don't understand by stating "I'm a visual person." This book helped me appreciate the value of telling a story with pictures and how to ask the right question to arrive at the appropriate picture to help visualize the concept. The first assessment helps you determine the type of visual thinker you are as follows: ~ black pen ("Hand me the pen!") ~ yellow pen ("I can't draw, but...") ~ red pen ("I'm not visual") I identified myself as a yellow pen visual thinker which places me in the middle of more creative types (black pen thinkers) and more analytical types (red pen thinkers). The principles presented to help sell your ideas with pictures require practice. For example, I find it easier to write a proposal or a blog article, than to come up with the right image to help convey that same message visually. This book provides guidance on how best to create images that sell ideas. Practice is one theme that is woven throughout the three books I've selected as Best of 2009. Strengths-Based Leadership helps you identify your strengths, but practice allows you to capitalize on your strengths. Talent is Overrated reminds us that long hours of practice can help us achieve important life goals long after others have given up and settled for less. And for this reason I select Talent is Overrated as the best business-related book I read in 2009!

  5. 5 out of 5

    Christopher

    Yes, you should read this book. The content is excellent and useful. If you have any desire to be a better problem solver or a better communicator, then I believe you will find this book useful. Especially if you are in any sort of leadership role. Stylistically, Dan writes as if he is speaking; a trait that seems to prevail among many author who are also speakers. That got in a way a few times, but it was a small annoyance.

  6. 4 out of 5

    Dave

    When a book encourages me to follow along by doing exercises or replicating the examples in the book I find it much more useful. The Back of the Napkin is one of these books. Basically any problem you can draw out on a small piece of paper. Roam takes you from the beginning - square one where to start - to the end - how to present your ideas in a presentation - both the pictures and words. The best part of the book is that Roam establishes a process from start to finish. He demystifies visual th When a book encourages me to follow along by doing exercises or replicating the examples in the book I find it much more useful. The Back of the Napkin is one of these books. Basically any problem you can draw out on a small piece of paper. Roam takes you from the beginning - square one where to start - to the end - how to present your ideas in a presentation - both the pictures and words. The best part of the book is that Roam establishes a process from start to finish. He demystifies visual thinking and tool like multi-variable charts and concept maps, in addiation to the skills you need to be a visual thinker - we all have them. Some of us (me) are just more red or yellow pen than black pen. The author writes like he talks, he talks like he's giving a business presentation. I found my self skimming at points and just focusing on understanding the pictures. That's what more like what I would do if I was in a meeting than reading a book. Typically when I start skimming I lose interest. But not here. The value of the book is presented through the pictures, exercises, and mnuemontics. Here's the book in four numbers 3-4-5-6: Three tools: Eye, Mind's Eye, Hands Four steps: Looking, Seeing, Imagining, Showing Five spectrum's: SQVID - Simple vs Intricate, Qualitative vs Quantitative, Vision v Execution, Individual vs Group(comparision), Delta (change) v Status Quo Six Questions: What, How Much, Where, When, How, Why Roam combines SQVID plus the 6 into a codex. The codex tell you what kind of picture - multi variable graph, concept map, flowchart, etc. you should chose. In solving your problem you make a picture for all 6 and then focus your presentation on the one determine by the codes, which is like the rosetta stone of the book. I guess I came late to the party as this was published in 2008, there is an online resource for more, but it's not as update and Roam has moved on to other books, which I would also check out.

  7. 5 out of 5

    Ben Love

    I sat last week with an 18 page strategy document I’d created knowing I would be the only person who would actually read it (and only because I forced myself to). The first time I read the original version of this book, it was an ebook. I got the concepts, they stuck and it made a lot of sense. This time around I bought a paper copy in the morning and spent five hours reading through it with my strategy document beside me. The result was a series of decks that broke down the primary concepts in d I sat last week with an 18 page strategy document I’d created knowing I would be the only person who would actually read it (and only because I forced myself to). The first time I read the original version of this book, it was an ebook. I got the concepts, they stuck and it made a lot of sense. This time around I bought a paper copy in the morning and spent five hours reading through it with my strategy document beside me. The result was a series of decks that broke down the primary concepts in diagrams and charts that make a lot more sense and are easier to digest than written words. Then I was able to summarize the entire strategy on one page. If you want to focus more on acceptance of your ideas over conveyance of detailed depth, this is the book to use. Powerful, but simple enough to read, understand and use immediately.

  8. 5 out of 5

    Amina

    The methods weren't applicable. Forcing them would be a waste of time on my part. What a disappointment.

  9. 5 out of 5

    Jorge

    “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” explores the power an image can yield as a conveyor of ideas or concepts. Although it was recommended to me as a friendly way to learn about modeling languages (a rather work related topic), its not at all a technical book. Instead it aims to convey its ideas to the general public, demystifying the use of our innate visual thinking. By a series of business stories the author describes how simple sketches over a napkin (or “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” explores the power an image can yield as a conveyor of ideas or concepts. Although it was recommended to me as a friendly way to learn about modeling languages (a rather work related topic), its not at all a technical book. Instead it aims to convey its ideas to the general public, demystifying the use of our innate visual thinking. By a series of business stories the author describes how simple sketches over a napkin (or similar) can explain complex ideas with ease, as a counterpoint to ordinary and sleep-inducing powerpoints/bullet point presentations. And, if you don’t consider yourself, as I don’t, “a drawing person”, you’ll get a lot of encouraging throughout the book, as it makes a point in defending that if you can draw a stick figure you’re up to the job. While the topic is interesting enough (at least for me) the methods presented didn’t manage to convince me, at least not compared with other available creativity-related tools. It seems to me that a good brainstorming session with drawings included (brainsketching) is much simpler than the methods developed by Dan Roam. Also, the concept of simple drawings as abstractions of complex concepts is not a novelty (Understanding Comics by Scott McLoud masterfully explains this), so no breakthrough there as well. The book also dedicates much attention to help avoiding those sleep-inducing presentations, but again it lags behind other works (Presentation Zen is a must read). Moreover, doing a presentation based on sketches personally doesn’t feel as the right approach, and while I don’t condone “bullet pointing” everything, I also don’t like to see my choices limited. I stick to make it simple and engaging as a rule of thumb. Drawings can, and certainly are, a useful addition, but not a stand-alone magic formula to keep your audience from taking a nap (especially if your presentation is at a rainy Monday morning…). Only a side note, the book is the size of a napkin and, while it might seems it’s a original set-up, it’s actually cumbersome and not very manageable. Well, before I start criticizing the typeset used I’ll conclude by stating my disappointment with this book. Maybe I was expecting too much as I heard quite a buzz around it but, until further proof of the applicability of the proposed frameworks I’ll remain a faithful follower of brainstorming.

  10. 4 out of 5

    J. Edward

    Given how much time I spend at a whiteboard, I've often contemplated how to more effectively use that tool. A really well drawn diagram, particularly if it's accompanied by both a good analogy and a good example ends up hitting nearly all of the learning styles in a given room. The Back of the Napkin was recommended to me as a really good book for how to improve whiteboard diagrams. That recommendation wasn't ill-founded. This approach gives a nicely structured system for how to diagram most comm Given how much time I spend at a whiteboard, I've often contemplated how to more effectively use that tool. A really well drawn diagram, particularly if it's accompanied by both a good analogy and a good example ends up hitting nearly all of the learning styles in a given room. The Back of the Napkin was recommended to me as a really good book for how to improve whiteboard diagrams. That recommendation wasn't ill-founded. This approach gives a nicely structured system for how to diagram most common business situations. By focusing on the who/what/when/where/how much types of questions, you clarify your own thinking as well as ending up with things that are fairly easy to draw out. Fortunately, if you're concerned about your ability to draw, this book should help to alleviate some of those worries. That's because nearly everything he shows could be drawn by a typical elementary school child. So, "I can't draw" is not a reason to avoid drawing in this kind of context.

  11. 4 out of 5

    Brian

    This was an fantastic book and it should be required reading for anybody in business. The subject is all about visual thinking (a very Lean concept) but it also provides a great framework for critical thinking. Mixing the two will provide outstanding results. Immediate benefit I see from this book: SHORTER MEETINGS! By making things visual, it will be easier to direct conversations to the issue SEEN in front of them (not just "stick to what I am talking about"). With visual thinking, you can have h This was an fantastic book and it should be required reading for anybody in business. The subject is all about visual thinking (a very Lean concept) but it also provides a great framework for critical thinking. Mixing the two will provide outstanding results. Immediate benefit I see from this book: SHORTER MEETINGS! By making things visual, it will be easier to direct conversations to the issue SEEN in front of them (not just "stick to what I am talking about"). With visual thinking, you can have hard-to-grasp concepts represented in a way that (hopefully) keeps you from having to discuss the same concept multiple times. I am all about getting rid of waste in our life! Dan Roam's book provides great instructions and each idea builds on itself. I like that his site http://www.thebackofthenapkin.com/ offers downloads of the CODEX (trust me this makes more sense after you read the book)!

  12. 5 out of 5

    irfan

    A great read for those who are more visual in our communication with others. This book does attempt to give a guide of sorts of how one can communicate his or her ideas effectively. The ideas given are fresh, and I do find them directly applicable to those who are either more suited to these kind of communication media, or for those who wants to add a little zing to their presentation. But one aspect that I do find this book lacking is the seemingly technical details that it is trying to force o A great read for those who are more visual in our communication with others. This book does attempt to give a guide of sorts of how one can communicate his or her ideas effectively. The ideas given are fresh, and I do find them directly applicable to those who are either more suited to these kind of communication media, or for those who wants to add a little zing to their presentation. But one aspect that I do find this book lacking is the seemingly technical details that it is trying to force onto the readers. Arguably, it does get a little weird trying to look at the tabulated template of sorts, but nonetheless, this book, I feel, would be able to give her readers a certain degree of confidence, and knowledge on how to communicate more visually, and more importantly, more effectively.

  13. 4 out of 5

    Susan Connell Biggs

    Back of the Napkin: Solving Problems and Selling Ideas by Dan Roam is an easy read that helps us think about ways that pictures can help us solve problems. It might be helpful for those of us who like to use visual activities as inquiry tools. Since I'm a visual thinker who often turns to pictures to think things out, this helped me reflect on ways I can further refine my methods. I can imagine it would be helpful for those who don't turn to pictures first, to see how they can be a great way to Back of the Napkin: Solving Problems and Selling Ideas by Dan Roam is an easy read that helps us think about ways that pictures can help us solve problems. It might be helpful for those of us who like to use visual activities as inquiry tools. Since I'm a visual thinker who often turns to pictures to think things out, this helped me reflect on ways I can further refine my methods. I can imagine it would be helpful for those who don't turn to pictures first, to see how they can be a great way to help illuminate problems and come up with solutions--especially when done collaboratively with others.

  14. 5 out of 5

    Jeremy Beasley

    This is a great book that teaches you how to frame problems and communicate them better visually. The author goes beyond the "here's the top 3 things to do" lists that I'm accustomed to in most business productivity books. He pulls in various research which breaks down how we process and communicate information which will be a refresh for some and completely new to others. I highly recommended this book for anyone who has to use their brain for a living...which would include everyone. :)

  15. 4 out of 5

    Sandro Mancuso

    This is an OK book and can be read very quickly if you know how to speed read. I recommend it to people who need to develop high level consultancy skills. It helps you learn how to collect info, structure your thoughts and present business info in a visual form. As I’ve been working as a consultant for many years, the book didn’t give me any new insights and that’s why I gave it 3 stars.

  16. 4 out of 5

    Manuel Frias

    This is for me the most inspiring book about visual thinking so far. Dan Roam doesn't only explain why we all should solve problems with pictures. He even explains how to do it in an engaging and, of course, visual way.

  17. 5 out of 5

    Jon Nguyen

    Another business book that starts with a great idea in the first pages and then proceeds to beat it to death for the last 250+ pages. I thought it was going to be a useful resource on how to use visual thinking and drawing to attack problems, but it was actually not very helpful or informative.

  18. 4 out of 5

    David McClendon, Sr

    I read The Back of the Napkin (Expanded Edition) on my Amazon Kindle Basic. While I love to read books on my Kindle, I would have to say that charts and most pictures are basically lost when using the Kindle. That being said, I have to say I enjoyed the book. This book takes the reader on a little journey. Dan Roam shows us how he came up with the concept of using simple, basic, pictures drawn by hand to illustrate the concepts he was wishing to convey to his audiences. Our author gives us severa I read The Back of the Napkin (Expanded Edition) on my Amazon Kindle Basic. While I love to read books on my Kindle, I would have to say that charts and most pictures are basically lost when using the Kindle. That being said, I have to say I enjoyed the book. This book takes the reader on a little journey. Dan Roam shows us how he came up with the concept of using simple, basic, pictures drawn by hand to illustrate the concepts he was wishing to convey to his audiences. Our author gives us several examples of how to illustrate problems and offers some interesting anecdotes to help make his point. I think that The Back of the Napkin would be worthwhile reading, but I suggest reading it in the print version rather than on a book reader. Book Review Policy My policy on book reviews is to give you my honest opinion of the book. From time to time publishers will give me a copy of their book for free for the purpose of me reading the book and writing a review. The publishers understand when they give me the book that I am under no obligation to write a positive review. If you will look at all my reviews, you will see that there have been occasions when I have written a negative review after having been given a book. I often provide links to books on Amazon.com where you can purchase books and help support the continued operation of this blog. However, I strongly encourage you to check out your local library. Many libraries now offer electronic borrowing for free. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 I obtained this book through the Wharton County Library. whartonco.lib.tx.us

  19. 5 out of 5

    anton_rich

    I didn't actually finished the book. The book contains details of the framework that I think comes naturally to me. I have that ability to break things down and explain and the book concentrates on that a lot. So, if you have problem with that the book might help. I expected that the book would show a lot of drawing strategies and examples. There are not that many. The only thing I liked was the story in the beginning of the book.

  20. 4 out of 5

    Lain

    The concept of this book is teaching everyone -- not just artistic types -- to use images effectively for presentations and persuasion. I love the concept, and there were some awesome, quotable sections (I especially liked the difference between LOOKING and SEEING). I think it's extremely difficult to cover this topic thoroughly and effectively in a book format. I would love to attend a live seminar by the author, as seeing him present the concepts in real time would give me a much better handle The concept of this book is teaching everyone -- not just artistic types -- to use images effectively for presentations and persuasion. I love the concept, and there were some awesome, quotable sections (I especially liked the difference between LOOKING and SEEING). I think it's extremely difficult to cover this topic thoroughly and effectively in a book format. I would love to attend a live seminar by the author, as seeing him present the concepts in real time would give me a much better handle on it. But reading about it -- not so much. I got lost about halfway through. The concepts presented were too complicated to understand without a great deal of effort (which I simply don't have!) and I couldn't stick with it. I gave up and just flipped through the back half of the book.

  21. 5 out of 5

    Stephan Renkens

    My appreciation for the book grew considerably towards the end. Dan Roam puts a consistent system in place and everything fits carefully together. This becomes very clear in the short last chapter on selling ideas with pictures. Reading just the last chapter is in my opinion not to be recommended, because I think that you then miss too much substance to get the point. Obviously all material is well illustrated with nice pictures. I'm wondering whether Dan made them himself. In that case I'd say i My appreciation for the book grew considerably towards the end. Dan Roam puts a consistent system in place and everything fits carefully together. This becomes very clear in the short last chapter on selling ideas with pictures. Reading just the last chapter is in my opinion not to be recommended, because I think that you then miss too much substance to get the point. Obviously all material is well illustrated with nice pictures. I'm wondering whether Dan made them himself. In that case I'd say is very good in napkin art. In fact all books should contain pictures, except novels, of course.

  22. 4 out of 5

    Cassie Buckner

    I thought this book could be organized in a better manner for easier understanding. However the central points of the book are better presented in workshop form than just simply reading about it for optimal retention. Lots to think about. I have been the person with a great visual to present and not known where to begin to explain it effectively. I have also killed myself and other through bullet points where a chart might have been better. We need to use our god-given gifts of drawing. Heck, ca I thought this book could be organized in a better manner for easier understanding. However the central points of the book are better presented in workshop form than just simply reading about it for optimal retention. Lots to think about. I have been the person with a great visual to present and not known where to begin to explain it effectively. I have also killed myself and other through bullet points where a chart might have been better. We need to use our god-given gifts of drawing. Heck, cave men did it to record history and communicate messages.

  23. 5 out of 5

    Masako Lin

    Had to read this for work so in this goes into my book count hahahah. While I think the concept is fantastic but the way it's presented (ironically) is bloated, very theoretical with hardly any practical examples or how-tos and far from simple. Still it's a good concept and I've been employing some of the techniques at work. I've been told Unfolding the Napkin (the workshop version of this book) is a far better read if you want to implement Visual Thinking in your work.

  24. 4 out of 5

    Richard

    Dan Roam introduces interesting concepts, with scientifically inferred backing and shows how they can be applied. He gives a good guide to visual thinking process we go through naturally. It will give a toolkit I will pull on when (visually) thinking through problems.

  25. 4 out of 5

    David Marr

    About halfway through this. Definitely pick up if you have business ideas that need a boost in clarity/definition. This helps identify all the key pieces to making solid products and gives your imagination a kick in the butt.

  26. 5 out of 5

    Jeffrey L Barton

    Very cool concepts for anyone. You need to read this book, it will help you convey what you need to say in a way everyone can understand.

  27. 5 out of 5

    Becky

    I was surprised by how much I got out of this! Makes a lot of sense from my experience in science and the classroom.

  28. 5 out of 5

    Papuna

    Interesting read with compelling visual materials, although still a bit above the average read. Hardly anybody can get good use out of the content unless has to break down complex business problems and give solutions to the clients every fortnight. Guess it is a nice read for people who want to try themselves in a business consulting. Even for them: read the book, forget everything and continue making presentations as good as you can. As a habit excerpts I found amusing: • The problems we face tod Interesting read with compelling visual materials, although still a bit above the average read. Hardly anybody can get good use out of the content unless has to break down complex business problems and give solutions to the clients every fortnight. Guess it is a nice read for people who want to try themselves in a business consulting. Even for them: read the book, forget everything and continue making presentations as good as you can. As a habit excerpts I found amusing: • The problems we face today are global. To solve them we need global language. Simple pictures that align with the basic human perception will be that language. • Pictures can summarize complex concepts and summarize vast sets of information in ways that are easy for us to see and understand. • Any problem can be helped with a picture • Don’t get saturated with details at the expense of big data • Visual thinking is like poker we’ve to make decisions with less than perfect information • Look, see, imagine, show - 4 tips of visual thinking • Looking means collecting and screening • Seeing means selecting and clumping • Imagining seeing what is not there • Showing - making it all clear for the audience in the best possible way • The four steps is the loop that continues • The starting point is not learning to draw better it is learning to look better • Four cardinal rules for better looking: collect everything you can, lay it all out where you can look at it, establish key and fundamental coordinates, Practice visual triage - let some die • Visual cues help us rapidly determine what is worth looking and what is not (proximity, color, size, orientation, fate, shape, shading); • Looking is collecting, seeing is identifying the pattern • Imagining - translating stuff into abstract pictures • SQUID - simple, quality, vision, individual, change • Make stuff understandable not idiotic • If you don’t show something elaborate people won’t believe you understood what you’re talking about • Challenge is how much information not to show • The act of filling out SQUID forces your minds eye to look at your idea from many sides in structured and repeatable way • The six ways we see: who/what, how many, where, when, how and why • Who - portrait • How many - chart • Where - a map • When - timeline • Ho - flowchart • Why - multiple variable plot • Mobius strip complex and simple • Creating even the simplest of images engages the minds eye • To show a how much problem use chart • After who and what, we next saw how much or how many objects there are • Bars and charts with images help to read immediately, compare and viscerally recall long after we’ve gotten the members • To show a where problem use a map - but not the literally geographic where it might be for example technicians in the decision tree of the organization - then you need a map of the clients structure • Repeating timelines create a lifecycle • For project timelines draw phases and timeline; indicate executing team for each project; indicate critical milestones and deliverable documents; indicate work stream for each team; • Time series: it’s the combination of how much chart overlaid on the when timeline • A slide comparing annual investments to revenues can be of help • In order to show how we’re going to bring solution we need to engage in the development of a flowchart • To show a why problem use a multiple variable plot • Multiple variable plots are not very hard to make byt the do require patience, practice and above all a point. • Start looking at: • What’s the picture all about? • What’s included and what’s not? • What are the coordinates and dimensions? • Keep seeing aloud • What are the three important things that stand out? • How do they interact? • Is there a pattern emerging? • Is there anything critical that we don’t see? • Continue by imagining aloud • How can we manipulate or take advantage of emerging patterns? • Are there open opportunities? • What is not visible here? • Where have we seen this before? • The combination of simultaneous creation and narration is magic • By visually breaking a problem down into its 6 Ws (who/what, how much where, when, how and why) and then creating a single picture for each it was possible to visually clarify almost any problem.

  29. 5 out of 5

    Connor Stack

    A business seminar in book form. It contains a couple ideas worth remembering, but it's pretty sparse on information. Good news is there's a lot of diagrams, making it easy to skim. One piece I liked, was "The four cardinal rules for better looking": 1. Collect all the information you can 2. Lay it all out where you can look at it at once 3. Organize and find patterns 4. Cut out everything that's not important

  30. 5 out of 5

    Anthony Rivera

    Although interesting in concept, the book serves as a how-to guide to something that shouldn’t really need the 200 + page explanation. Basically - drawing allows for people to internalize information better than no drawing. I liked how versatile some of the strategies were to get information into these neat little drawings. I just didn’t think it was worth the time I spent reading.

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