Ads Banner
Hot Best Seller

Business

Availability: Ready to download

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment.The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule. New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business. New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics. New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities. New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs." New! The extensive technology package includes several study aids such as a set of 4 Audio CD-ROMs and the Real Deal CD-ROM.


Compare
Ads Banner

This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such This best-selling introductory survey text provides comprehensive coverage ofall functional areas within the field including management, marketing, accounting, economics, finance, law, and computer information systems. The Seventh Edition integrates an appealing design, innovative features, and extensive revisions to remain both accessible and relevant. Topical issues such as entrepreneurship, gender and diversity, change, social responsibility, and the growth of technology are included throughout to prepare students for today's business environment.The pedagogical framework continually reinforces the material, and places abstract concepts into a practical context. The combination of chapter-opening cases involving well-known companies, end-of-chapter discussions which reference these cases, Spotlights that provide a visual "snapshot" of factual data, and actual advertisements allows students to understand the material's real-world application. To maintain the length of past editions, sections addressing Risk Management and Insurance have been moved to the appendix, while the appendices on law and government have been merged together. The inexpensive, flexible looseleaf format allows students to organize the material according to their individual needs and class schedule. New! E-business issues appear in various discussions, features, and examples throughout including Chapter 4, Navigating the World of E-Business. New! Each chapter contains a Using the Internet box, highlighting web sites that address pertinent concepts, companies, or topics. New! End-of-part cases feature a video segment, encouraging students to apply learned knowledge in reality-based activities. New! A US News and World Report Career Guide accompanies each text, and compiles career-related information and appropriate articles from the magazine including "Charting Your Own Course" and "Flip-of-the-coin Jobs." New! The extensive technology package includes several study aids such as a set of 4 Audio CD-ROMs and the Real Deal CD-ROM.

30 review for Business

  1. 4 out of 5

    Robert

    Worst book I ever read. Read whole thing for BUSN 1001. Boring. In a humorous nutshell : https://www.youtube.com/watch?v=2YBts...

  2. 4 out of 5

    Melissa

  3. 4 out of 5

    James Tyler

  4. 4 out of 5

    DAVID

  5. 5 out of 5

    Megan

  6. 5 out of 5

    Pam Tremble

  7. 4 out of 5

    Dax

  8. 4 out of 5

    Barbara

  9. 4 out of 5

    Zar Wint

  10. 4 out of 5

    Arthur Palos

  11. 5 out of 5

    Mike

  12. 5 out of 5

    Jim Gallic

  13. 4 out of 5

    Stephanie

  14. 5 out of 5

    Theresa Grabowski

  15. 4 out of 5

    Kevin

  16. 4 out of 5

    Tamisha Joseph

  17. 5 out of 5

    Yonnette Vieira

  18. 5 out of 5

    Travis Downs

  19. 4 out of 5

    Oluwasina Ogungbade

  20. 5 out of 5

    Nicky Asher-Bowling

  21. 4 out of 5

    Karol Ann

  22. 5 out of 5

    Andrew

  23. 5 out of 5

    Cyndy

  24. 5 out of 5

    Larisa L Lemesevski

  25. 5 out of 5

    Katrina

  26. 4 out of 5

    Gustaf Didriksson

  27. 4 out of 5

    John

  28. 4 out of 5

    Dax

  29. 5 out of 5

    Ishan

  30. 4 out of 5

    Erica

Add a review

Your email address will not be published. Required fields are marked *

Loading...
We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our cookie policy.