| Title | : | Focus (Abridged) |
|---|---|---|
| Author | : | Al Ries |
| Release | : | 2005-07-19 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
|---|---|---|---|
| 1 | Focus (Abridged) | Al Ries |
| Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it. |
