| Title | : | Crossing the Chasm |
|---|---|---|
| Author | : | Geoffrey A. Moore |
| Release | : | 2012-12-11 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
|---|---|---|---|
| 1 | Crossing the Chasm | Geoffrey A. Moore |
| Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace. |
