| Title | : | MAKING CHANNEL SALES WORK : Ten Tools to Create a World-Class Third-Party Selling Program |
|---|---|---|
| Author | : | Marcus Cauchi & David Davies |
| Release | : | 2020-08-04 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
|---|---|---|---|
| 1 | MAKING CHANNEL SALES WORK : Ten Tools to | Marcus Cauchi & David Davies |
| A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers. Create a World-Class Third-Party Selling Program! Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term! Regardless of what it's called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalize it,or you are aiming to create your first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind. |
