| Title | : | Chaotics : The Business of Managing and Marketing in The Age of Turbulence |
|---|---|---|
| Author | : | Philip Kotler & John A. Caslione |
| Release | : | 2017-04-01 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
|---|---|---|---|
| 1 | Chaotics : The Business of Managing and | Philip Kotler & John A. Caslione |
| We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. |
