| Title | : | How to Change Minds : The Art of Influence without Manipulation |
|---|---|---|
| Author | : | Rob Jolles |
| Release | : | 2013-06-25 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
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| 1 | How to Change Minds : The Art of Influen | Rob Jolles |
| Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion. |
