| Title | : | Mapping Your Innovation Strategy (Harvard Business Review) (Unabridged) |
|---|---|---|
| Author | : | Scott D. Anthony, Matt Eyring, Lib Gibson, Harvard Business Review |
| Release | : | 2006-05-10 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
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| 1 | Mapping Your Innovation Strategy (Harvar | Scott D. Anthony, Matt Eyring, Lib Gibson, Harvard Business Review |
| In the complex sport of American football, teams rely on playbooks as thick as the Manhattan phone directory. But when it comes to creating innovative growth businesses - which is at least as complicated as professional football - most companies have not developed detailed game plans. Indeed, many managers have concluded that a fog enshrouds the world of innovation, obscuring high-potential opportunities. The authors believe that companies can penetrate that fog by developing growth strategies based on disruptive innovations, as defined by Clayton Christensen. - From the May 2006 issue of Harvard Business Review. |
