| Title | : | Happy Money: The Science of Smarter Spending (Unabridged) |
|---|---|---|
| Author | : | Elizabeth Dunn & Michael Norton |
| Release | : | 2013-10-21 |
| Kind | : | audiobook |
| Genre | : | Business & Personal Finance |
| Preview Intro | |||
|---|---|---|---|
| 1 | Happy Money: The Science of Smarter Spen | Elizabeth Dunn & Michael Norton |
| If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness - if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. |
