Title | : | The Power of Market Creation: How Innovation Can Spur Development (Unabridged) |
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Author | : | Bryan C. Mezue, Derek van Bever & Clayton M. Christensen |
Release | : | 2024-11-13 |
Kind | : | audiobook |
Genre | : | Business & Personal Finance |
Preview Intro | |||
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1 | The Power of Market Creation: How Innova | Bryan C. Mezue, Derek van Bever & Clayton M. Christensen |
To create broad-based and sustainable economic growth, governments in the developing world should foster market-creating innovation - that is, the generation of new products and services that reach an entirely new population of customers. |