The Power of Market Creation: How Innovation Can Spur Development (Unabridged)

The Power of Market Creation: How Innovation Can Spur Development (Unabridged)

Title: The Power of Market Creation: How Innovation Can Spur Development (Unabridged)
Author: Bryan C. Mezue, Derek van Bever & Clayton M. Christensen
Release: 2024-11-13
Kind: audiobook
Genre: Business & Personal Finance
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The Power of Market Creation: How Innova Bryan C. Mezue, Derek van Bever & Clayton M. Christensen
To create broad-based and sustainable economic growth, governments in the developing world should foster market-creating innovation - that is, the generation of new products and services that reach an entirely new population of customers.

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