| Title | : | Growth Hacking Fundamentals: Real-world Uses Of Growth Hacking To Quickly Expand Your Customer Base |
|---|---|---|
| Author | : | Mark Nelson |
| Release | : | 2016-12-24 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance |
| Size | : | 441359 |
| Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Learn what elements have to be in place for growth hacking to be successful, including site analytics, a great landing page, an understanding of the funnel, and a solid testing plan. Author then explains typical growth-hacking opportunities as well as strategies for generating an audience via SEO, influencers, content marketing, social-media engagements, advertising, current events, and more. The course concludes with growth-hacking case studies, highlighting the growth-hacking techniques that helped propel such companies as Airbnb, Uber, and Tinder to explosive growth |
