| Title | : | Stop Competing on Price |
|---|---|---|
| Author | : | David Gomez |
| Release | : | 2017-03-10 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books |
| Size | : | 874664 |
| Stop Competing on Price is a differentiation manual to sell with dignity at fair prices. To extract the value your business generates. Many companies don't differentiate; and even if they do, fail at communicating it effectively. When a client doesn't perceive a difference, will decide based on price. In this book you will learn how to design and communicate your difference to stop competing on price. This is a book about differentiation. On how to transform an average business into a remarkable one. The problem is not to have a higher price, but not helping the client understand why. Don't be afraid of your competitors' price, but not being able to explain yours. |
