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Liderar para a Mudança

Liderar para a Mudança

Title: Liderar para a Mudança
Author: John P. Kotter
Release: 2017-10-10
Kind: ebook
Genre: Business & Personal Finance, Books
Size: 1510296
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Já em 1996, John Kotter alertava para a crescente aceleração da mudança no mundo dos negócios. Se o mundo mudava cada vez mais depressa, as organizações tinham de ser capazes de responder à altura – e com igual rapidez. Confrontado com as dúvidas dos gestores que lhe pediam conselhos, criou então um programa de oito passos para liderar a mudança. O plano, sintetizado neste clássico Liderar a Mudança, tornou-se a referência absoluta nesta área. É estudado e ensinado nas melhores universidades do mundo e seguido por milhares de empresas.

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