| Title | : | The Compelling Proposal |
|---|---|---|
| Author | : | Steve Thompson |
| Release | : | 2019-05-28 |
| Kind | : | ebook |
| Genre | : | Management & Leadership, Books, Business & Personal Finance |
| Size | : | 2965086 |
| The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate—on both sides of the deal—into a concise seven-page tool for bridging selling and negotiation. Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides. As a result, you will establish trust, build credibility, and make it easy for the customer to buy from you! |
