| Title | : | Strategies for e-Business |
|---|---|---|
| Author | : | Tawfik Jelassi & Francisco J. Martínez-López |
| Release | : | 2020-06-28 |
| Kind | : | ebook |
| Genre | : | Industries & Professions, Books, Business & Personal Finance, Management & Leadership, Computers & Internet, Computers, Network |
| Size | : | 72299222 |
| This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. |
