Guerrilla Marketing to Heal the World

Guerrilla Marketing to Heal the World

Title: Guerrilla Marketing to Heal the World
Author: Jay Conrad Levinson & Shel Horowitz
Release: 2016-03-15
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance, Economics
Size: 2512897
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.

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