| Title | : | Marketing Strategy for the Creative and Cultural Industries |
|---|---|---|
| Author | : | Bonita Kolb |
| Release | : | 2020-09-16 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales, Industries & Professions, Management & Leadership, Arts & Entertainment, Theater, Hospitality, Sports & Outdoors |
| Size | : | 3568381 |
| Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. |
