Title | : | The MBA of Medical Aesthetics Marketing |
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Author | : | Yasmin Khan |
Release | : | 2021-08-17 |
Kind | : | ebook |
Genre | : | Marketing & Sales, Books, Business & Personal Finance, Professional & Technical, Medical |
Size | : | 19891282 |
The Medical Aesthetic industry has low barrier of entry and is quickly becoming a commodity business. To sustain the longevity and profitability of a clinic, the stake holders must employ unique strategies to distance themselves from competitors. This book gives the stake holders the solutions to develop a strong brand identify which will sustain and add value to the business. The book focuses on 5 core competencies: providing stellar treatment outcomes-creating a strong bond with the customers, employee training-robust systems processes-internal and external marketing expertise. |