| Title | : | Tourism Entrepreneurship in Portugal and Spain |
|---|---|---|
| Author | : | Joao Leitao, Vanessa Ratten & Vítor Braga |
| Release | : | 2022-02-01 |
| Kind | : | ebook |
| Genre | : | Industries & Professions, Books, Business & Personal Finance, Economics, Small Business & Entrepreneurship, Management & Leadership |
| Size | : | 18321468 |
| This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience. |
