Let's Get Real or Let's Not Play

Let's Get Real or Let's Not Play

Title: Let's Get Real or Let's Not Play
Author: Mahan Khalsa & Randy Illig
Release: 2008-10-30
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance, Management & Leadership
Size: 19866872
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.

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