The Radio Sponsorship & Promotions Handbook

The Radio Sponsorship & Promotions Handbook

Title: The Radio Sponsorship & Promotions Handbook
Author: Andy Johnson
Release: 2011-03-30
Kind: ebook
Genre: Business & Personal Finance, Books
Size: 1939050
Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and pro-grammers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or on-line.

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