| Title | : | Chen Beibei Chooses a Franchise |
|---|---|---|
| Author | : | John S. Haywood-Farmer |
| Release | : | 2005-09-27 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Management & Leadership, Economics |
| Size | : | 296251 |
| An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option. |
