| Title | : | The Routledge Companion to Nonprofit Marketing |
|---|---|---|
| Author | : | Adrian Sargeant & Walter Wymer Jr |
| Release | : | 2007-11-22 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales, Management & Leadership, Politics & Current Events, Nonfiction, Social Science, Society |
| Size | : | 2999654 |
| This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research.An introductory sectio |
