Title | : | Introduction to E-commerce |
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Author | : | Zheng Qin |
Release | : | 2010-06-30 |
Kind | : | ebook |
Genre | : | Computers, Books, Computers & Internet, Business & Personal Finance, Management & Leadership |
Size | : | 3462941 |
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University. He received his PhD from Northwestern Polytechnical University. |