| Title | : | Designing for Growth |
|---|---|---|
| Author | : | Jeanne Liedtka & Tim Ogilvie |
| Release | : | 2011-06-28 |
| Kind | : | ebook |
| Genre | : | Management & Leadership, Books, Business & Personal Finance, Professional & Technical, Design, Arts & Entertainment |
| Size | : | 3176281 |
| Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
