| Title | : | Oasis of the Seas: The Largest Cruise Liner in the World |
|---|---|---|
| Author | : | Michael Taylor & Ken Mark |
| Release | : | 2011-08-09 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales |
| Size | : | 5219973 |
| The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis is preparation for a hypothetical meeting with the marketing director of Royal Caribbean International, the corporation that commissioned the Oasis. |
