Title | : | Visual Hammer |
---|---|---|
Author | : | Laura Ries |
Release | : | 2012-03-12 |
Kind | : | ebook |
Genre | : | Marketing & Sales, Books, Business & Personal Finance |
Size | : | 32674471 |
Positioning is about owing a word in the mind. Now Laura Ries has taken that concept one step further. The best way to establish a position is not with words at all. It's with a visual hammer that nails your verbal position into the consumers' mind. |