Visual Hammer

Visual Hammer

Title: Visual Hammer
Author: Laura Ries
Release: 2012-03-12
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance
Size: 32674471
Positioning is about owing a word in the mind. Now Laura Ries has taken that concept one step further. The best way to establish a position is not with words at all. It's with a visual hammer that nails your verbal position into the consumers' mind.