| Title | : | The Fundamentals of Business-to-Business Sales & Marketing |
|---|---|---|
| Author | : | JOHN COE |
| Release | : | 2003-08-22 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 821747 |
| B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands. |
