| Title | : | The New Positioning: The Latest on the World's #1 Business Strategy |
|---|---|---|
| Author | : | Jack Trout |
| Release | : | 1997-05-22 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 744478 |
| In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. |
