| Title | : | Introduction to Electronic Distribution for Hotel Management |
|---|---|---|
| Author | : | John C. Niser PhD & Martha Coussement PhD |
| Release | : | 2012-08-18 |
| Kind | : | ebook |
| Genre | : | Professional & Technical, Textbooks, Business & Personal Finance, Industries & Professions, Management & Leadership |
| Size | : | 958561010 |
| This book is intended for undergraduate students and professionals who seek to gain fundamental knowledge about electronic distribution as it relates to the lodging industry. The text covers a wide range of topics that are related to marketing, yield management, content distribution, payments, channel management, and networks in the context of a rapidly changing landscape. |
