| Title | : | Technical Marketing Techniques |
|---|---|---|
| Author | : | David Brooks, Andy Collier & Steve Norman |
| Release | : | 2000-09-06 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 3445829 |
| Technical Marketing is a novel concept, recently defined and elaborated by the authors of this book, with business-to-business companies competing in fast developing technical product sectors in mind. It marks a departure from traditional economic derivations of marketing and consumer marketing techniques, where until now business-to-business marketing has merely adopted the ideas that evolved from the consumer world. Now, marketing of technical products and services has been completely re-thought for todayís technology based enterprises. At the beginning of a new millennium, new challenges of global trading and the growing business use of the Internet and e-commerce, offer both new opportunities and new threats. The winners and losers of the 21st century could be determined by who succeeds in marketing to a better informed, individualistic and ever more demanding global audience. The advent of Technical Marketing has arrived fortuitously to provide the tools to meet these challenges ñ the concepts and practical advice set out in this book should be required reading for anyone concerned with business-to-business marketing of technical products. |
