Title | : | Blog Schmog |
---|---|---|
Author | : | Robert W. Bly |
Release | : | 2007-01-14 |
Kind | : | ebook |
Genre | : | Marketing & Sales, Books, Business & Personal Finance, Management & Leadership |
Size | : | 738355 |
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog. |