| Title | : | Rhetorical and Critical Approaches to Public Relations II |
|---|---|---|
| Author | : | Robert L. Heath, Elizabeth L. Toth & Damion Waymer |
| Release | : | 2009-03-04 |
| Kind | : | ebook |
| Genre | : | Language Arts & Disciplines, Books, Professional & Technical, Education, Communications & Media, Nonfiction, Social Science, History |
| Size | : | 1650157 |
| This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line. |
