Iname Books
L'avantage concurrentiel

L'avantage concurrentiel

Title: L'avantage concurrentiel
Author: Michael E. Porter
Release: 2023-01-04
Kind: ebook
Genre: Business & Personal Finance, Books
Size: 14896456
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Constamment réédité depuis 1986, L'Avantage concurrentiel est un ouvrage fondateur de la pensée stratégique contemporaine. Il met au jour les 3 options stratégiques qui s'offrent aux dirigeants et que l'on a appelées par la suite les «stratégies génériques de Michael Porter». Il développe également un outil qui a fait le tour du monde : la chaîne de valeur.

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