| Title | : | Communication Design and Branding |
|---|---|---|
| Author | : | Nuno Martins & Daniel Raposo |
| Release | : | 2023-08-30 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance, Computers & Internet, Digital Media, Professional & Technical, Design, Computers |
| Size | : | 67691964 |
| This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. |
