| Title | : | Building a killer pricing strategy |
|---|---|---|
| Author | : | Bryan Davis |
| Release | : | 2024-11-19 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 16164355 |
| Are you leaving money on the table? Pricing is one of the most powerful, yet often overlooked, tools in business strategy. Done right, it can supercharge your profits, differentiate your brand, and fuel long-term growth. In Building a Killer Pricing Strategy, you’ll discover how to turn pricing into a core business competence and leverage it as a strategic weapon. This guide takes you beyond the basics, offering actionable insights into: Understanding Value: Learn how to align prices with what customers truly value. Optimising Strategies: Explore proven pricing models like cost plus, price skimming, and value based pricing. Adapting Across Lifecycles: Discover how to evolve your pricing as your product moves through the product lifecycle. Maximising Profitability: Use tools like trade-off analysis and MaxDiff to refine pricing decisions and identify the “sweet spot” for your product or service's pricing. Real-World Examples: Gain inspiration from companies that have mastered the art of pricing to dominate their markets. Whether you’re a small business owner, a marketing professional, or a seasoned entrepreneur, this book will transform how you think about pricing. It combines practical frameworks with easy-to-follow examples, empowering you to make data-driven decisions and achieve greater financial success. Pricing isn’t just about numbers—it’s about strategy, perception, and value. Take control of your pricing, and take your business to the next level with Building a Killer Pricing Strategy. Perfect for readers looking to sharpen their business skills and make smarter, more profitable decisions. |
