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A Solução da Inovação - Crescer de Forma Sustentável e Bem-sucedida

A Solução da Inovação - Crescer de Forma Sustentável e Bem-sucedida

Title: A Solução da Inovação - Crescer de Forma Sustentável e Bem-sucedida
Author: Clayton M. Christensen
Release: 2025-03-11
Kind: ebook
Genre: Management & Leadership, Books, Business & Personal Finance
Size: 3854920
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No seu bestseller internacional «O Dilema da Inovação», Clayton M. Christensen expôs o paradoxo esmagador que está por trás do fracasso de muitos líderes da indústria: ao concentrarem-se demasiado em agradar aos seus clientes mais rentáveis, estas empresas abriram caminho para a sua própria morte ao ignorarem as tecnologias disruptivas que evoluíram agressivamente para as substituir. Em «A Solução da Inovação», Christensen e Michael E. Raynor ajudam todas as empresas a perceber como se podem tornar elas próprias agentes de disrupção.

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