| Title | : | The Perfect Meal |
|---|---|---|
| Author | : | Charles Spence, Betina Piqueras-Fiszman & Heston Blumenthal |
| Release | : | 2014-07-10 |
| Kind | : | ebook |
| Genre | : | Chemical & Petroleum Engineering, Books, Professional & Technical, Engineering |
| Size | : | 12926127 |
| The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner. |
