Iname Books
Las claves de la Estrategia del Océano Azul

Las claves de la Estrategia del Océano Azul

Title: Las claves de la Estrategia del Océano Azul
Author: W. Chan Kim
Release: 2017-10-18
Kind: ebook
Genre: Management & Leadership, Books, Business & Personal Finance
Size: 4853128
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La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos en las páginas de la Harvard Business Review. Este libro reúne en un mismo volumen lo mejor de dichos artículos, que explican paso a paso el proceso de la creación de “océanos azules”, espacios de mercado sin oposición ni contaminación de la competencia.

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