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Piccolo manuale Strategia Oceano Blu

Piccolo manuale Strategia Oceano Blu

Title: Piccolo manuale Strategia Oceano Blu
Author: W. Chan Kim & Renée Mauborgne
Release: 2013-11-13
Kind: ebook
Genre: Business & Personal Finance, Books
Size: 7848033
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L’oceano rosso è infestato dagli squali. L’oceano blu è pieno di opportunità. Perché combattere nel sanguinante oceano rosso della concorrenza spietata, per profitti sempre più ridotti, invece di nuotare liberi nello spazio incontestato di un oceano blu? Dal bestseller internazionale Strategia Oceano Blu, i concetti chiave e gli strumenti per creare oceani blu dove gli altri non sono ancora arrivati e far crescere il proprio business, in tutti i settori.

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