This Is Marketing

This Is Marketing

Title: This Is Marketing
Author: Seth Godin
Release: 2018-11-13
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance
Size: 3685937
#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

More Books from Seth Godin

Seth Godin
Seth Godin
Seth Godin
Seth Godin
Steven Pressfield & Seth Godin
Seth Godin
Seth Godin
Seth Godin
Seth Godin
Seth Godin
Seth Godin
The Group of 33 & Seth Godin
Seth Godin & Malcolm Gladwell
Seth Godin
The Carbon Almanac Network & Seth Godin
Seth Godin
Seth Godin
Seth Godin
Seth Godin
Frederick Newell & Seth Godin
Michael Bungay Stanier, Seth Godin, Leo Babauta, Chris Guillebeau, Michael Port & Dave Ulrich
Seth Godin
Cory Doctorow, Paulo Coelho, Plino Martins Filho, Craig Mod, Seth Godin, Carlo Carrenho & Julio Silveira
Seth Godin
Seth Godin
Seth Godin
Seth Godin
Seth Godin
Jocelyn K. Glei, Steven Kramer és Ela Ben-Ur Teresa Amabile, Dan Ariely, Leo Babauta, Scott Belsky, Lori Deschene, Aaron Dignan, Erin Rooney Doland, Seth Godin, Todd Henry, Christian Jarrett, Scott McDowell, Mark McGuinness, Cal Newport, Steven Pressfield, Gretchen Rubin, Stefan Sagmeister, Elizabeth Grace Saunders, Tony Schwartz, Tiffany Shlain, Linda Stone & James Victore
Jocelyn K. Glei, william Allen, Rich Armstrong, Scott Belsky, Warren Berger, Sean Blanda, Neil Blumenthal, Craig Dalton, Andy Dunn, Joel Gascoigne, Seth Godin, Chris Guillebeau, Emily Heyward, John Maeda, Jane ni Dhulchaointigh, Tim O'Reilly, Shane Snow, Sebastian Thrun, Keith Yamashita & Julie Zhuo
Seth Godin