Harvard Business Review on Increasing Customer Loyalty

Harvard Business Review on Increasing Customer Loyalty

Title: Harvard Business Review on Increasing Customer Loyalty
Author: Harvard Business Review
Release: 2011-02-24
Kind: ebook
Genre: Management & Leadership, Books, Business & Personal Finance, Marketing & Sales
Size: 2904206
How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Turn angry customers into loyal advocates

- Get more people to recommend you

- Boost customer satisfaction by satisfying your employees

- Focus on profitable customers--whether they're loyal or not

- Invest in the right CRM technology for your business

- Mine customer data for more effective marketing

- Increase your customers' lifetime value

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