| Title | : | Toppits Foods Ltd. |
|---|---|---|
| Author | : | Elizabeth M.A. Grasby |
| Release | : | 2008-05-06 |
| Kind | : | ebook |
| Genre | : | Economics, Books, Business & Personal Finance, Marketing & Sales |
| Size | : | 985230 |
| This case explores the expansion of an imported product - garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits' marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision. |
