| Title | : | Mini Law School |
|---|---|---|
| Author | : | Elizabeth M.A. Grasby |
| Release | : | 2006-05-12 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 1605293 |
| The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrolment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan. |
