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Popular by Alexander Chernev Philip Kotler

Strategic Marketing Management: The Framework
Strategic Marketing Management: The Framework
Alexander Chernev
Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
Mastering the Case Interview: The MBA Guide to Consulting, Marketing, and Management Case Analysis, 9th Edition
Alexander Chernev
Strategic Marketing Management, 9th Edition
Strategic Marketing Management, 9th Edition
Alexander Chernev
The Marketing Plan Handbook, 6th Edition
The Marketing Plan Handbook, 6th Edition
Alexander Chernev
Strategic Marketing Management: Theory and Practice
Strategic Marketing Management: Theory and Practice
Alexander Chernev
Kellogg on Marketing
Kellogg on Marketing
Alexander Chernev & Philip Kotler
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
Alexander Chernev
Strategic Brand Management, 4th Edition
Strategic Brand Management, 4th Edition
Alexander Chernev
Mastering the Job Interview, 10th Edition
Mastering the Job Interview, 10th Edition
Alexander Chernev
The Customer Science Handbook
The Customer Science Handbook
Alexander Chernev
Advances in National Brand and Private Label Marketing
Advances in National Brand and Private Label Marketing
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad & Alexander Chernev
Kellogg on Marketing
Kellogg on Marketing
Alexander Chernev & Philip Kotler