| Title | : | Strategic Brand Management, 4th Edition |
|---|---|---|
| Author | : | Alexander Chernev |
| Release | : | 2025-01-15 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 19596615 |
| Strategic Brand Management outlines a systematic approach to understanding the key principles of building strong brands. This book offers a cohesive framework for brand management, highlighting the distinct role of brands in creating market value. Topics covered include crafting a compelling value proposition, designing brand attributes, developing impactful communication campaigns, managing brand portfolios, cobranding, brand repositioning, managing brands over time, protecting the brand, measuring brand impact, and creating a strategic brand management plan. Clear, concise, and practical, Strategic Brand Management is the definitive text on building strong brands. |
